Senior Communications Officer (English-Services) (On-Site)

CBC/Radio-Canada•Calgary, AB

3d•Onsite

About The Position

CBC Calgary is seeking an energetic Senior Communications Officer to execute strategies, projects, and initiatives supporting CBC’s digital, radio, and television programming, community engagement, and public outreach in Calgary and southern Alberta. The role requires a passion for CBC, a flair for connecting with audiences, a desire to take risks and experiment, and a diversity of thought and connections. The ideal candidate is a strategic thinker and natural collaborator who thrives in fast-paced environments and understands the diverse and changing population of Calgary and southern Alberta, emphasizing the importance of reflecting a broad range of perspectives, especially from traditionally underrepresented groups in media.

Requirements

Post-secondary certificate, diploma, or university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training, and experience.
Five or more years of experience in communications, public relations, and/or marketing.
Strong proven connection to the communities served in Calgary and southern Alberta, and experience in developing strategies to connect with new, younger, and more diverse audiences.
Superior writing, editing, and proofreading skills, with exemplary attention to detail and ability to adapt writing for different audiences and platforms.
Strong organization and time management skills with the ability to manage multiple projects on tight deadlines.
Negotiation skills with the ability to navigate complex issues to bring about an agreement.
Demonstrated ability to plan and coordinate events (in-person and virtual).
Ability to create and execute paid advertising strategies, analyze results, and adjust tactics to increase engagement.
Ability to leverage research data to drive marketing decisions.
Strong social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating and executing strategies/campaigns and managing business channels.
Experience with InDesign, Illustrator, or Photoshop with an understanding of print and digital specs for creative outputs.
A results-oriented, enthusiastic, and reliable team player with excellent interpersonal skills, a demonstrated solutions-focus, and a positive attitude.
A strong desire to live and promote the values of diversity, inclusion, and a respectful work culture.
Demonstrated connection to and knowledge of diverse cultures including but not limited to, Black, South Asian, Chinese, Filipino, and Indigenous audiences and communities.
Ability to work in the CBC Calgary office.
Ability to travel to locations across Alberta.
Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends, and holidays, as required.
Must possess a valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company.
Mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.

Nice To Haves

Knowledge of languages including but not limited to, Mandarin, Tagalog, Arabic, Hindi, Punjabi, Spanish, or any Indigenous languages are considered an asset.

Responsibilities

Advance a strategic shift to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are.
Lead and develop community engagement for CBC in Calgary and southern Alberta.
Work closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events, and stakeholder engagement.
Develop and implement strategic integrated marketing plans to promote programming and the CBC brand across all platforms (social, digital, radio, TV).
Create and execute innovative social media strategies that deepen community connections and elevate a range of voices.
Execute, manage, and monitor campaigns from conception to implementation, analyzing performance and optimizing content.
Collaborate with teams across CBC to elevate national priorities and campaigns.
Cultivate and manage relationships with internal and external partners.
Create and develop promotional concepts, approaches, and campaigns that promote brand initiatives along with strategic priorities.