Senior Communications Manager

Personify Health•Remote,

6d•$115,000 - $130,000

About The Position

This is a dedicated, embedded position built around a single large, global, Fortune-class client, where you are the through-line across every member-facing touchpoint. From campaign strategy to content execution to channel performance, you own it all: email, in-app, push, banners, print, and more. The work you do directly shapes how hundreds of thousands of members experience their health benefits — and whether they engage with them at all. When member communications land with clarity, consistency, and impact, clients renew, expand, and trust Personify Health to keep delivering.

Requirements

7+ years of communications experience with demonstrated expertise in client-facing or account-embedded roles, ideally supporting a Fortune 500 or 1000 technology company
Proven track record of owning communications strategy across matrixed environments, multiple channels, and high content volume simultaneously
Experience navigating enterprise brand governance, stakeholder review processes, and complex client approval dynamics
Experience using engagement analytics and performance data to inform communications strategy and content decisions
Proficiency with marketing automation and communications platforms, including Braze and/or Salesforce Marketing Cloud
Experience with content management systems and communications tracking tools
Working knowledge of Zendesk, SharePoint, and Viva Engage
Hands-on experience applying generative AI tools to communications workflows, content development, and campaign analytics

Nice To Haves

Background in health, wellness, benefits, or a related industry strongly preferred

Responsibilities

Serve as the single point of accountability for all member-facing communications across every channel — email, in-app, push, banners, announcement cards, print, and internal client channels — ensuring consistency, quality, and strategic alignment at every touchpoint.
Engage early in campaign planning to align on goals, audiences, and messaging direction before content development begins, and translate program objectives into a coherent, channel-spanning communications calendar.
Partner with the client lead as a proactive, senior-level communications advisor — surfacing upcoming priorities, flagging known changes, sharing performance insights, and maintaining alignment with Dell's approved communication strategy and brand governance standards.
Champion internal practices that reduce client review burden and minimize late-stage revisions, maintaining consistent presence in planning forums and building operational infrastructure that gives clear visibility into ownership, timing, and status across all communications work.
Own the final QA review of all member communications — proofreading, audience validation, brand alignment, link destinations, and campaign tier classification — before any asset reaches the client for review.
Guide writers, designers, digital, campaign, and wellness coordinator teams through execution with clear messaging frameworks and audience-focused direction, ensuring every deliverable is strategically aligned and consistently executed.
Use engagement analytics, performance metrics, and behavioral change insights to continuously refine communications strategy, improve content effectiveness, and inform planning recommendations for the client.
Maintain and update Zendesk, SharePoint, Viva Engage, campaign planning decks, and messaging frameworks — keeping approvals, documentation, and communications infrastructure current and reliable.
Apply generative AI and emerging communication technologies to support messaging development, content optimization, campaign planning, and analytics — with strong editorial judgment guiding every output.