Senior Communications Content Strategist

Western Governors University • Salt Lake, UT

1d

About The Position

The Senior Communications Content Strategist is a member of the Brand Content and Communications team in WGU’s Institutional Advancement department. The role builds the university’s reputation among corporate partners, education thought leaders, policy makers, media, alumni, employees, and other key audiences. It strengthens WGU’s brand authority through strategic storytelling, amplifies the university’s impact with outcomes-focused, engaging, and trustworthy content, and drives measurable channel and audience growth through data-informed content strategies.

The strategist manages content creation, distribution, and analytics for the WGU Impact Blog and the IgnitED newsletter on LinkedIn; writes, edits, and repurposes material for external channels; and executes the university’s thought leadership strategy. The role also develops distribution strategies across owned, earned, and social channels, collaborates with communications staff, supports press releases and media assets, and develops AI-assisted editorial processes. Content is optimized for discoverability in traditional search and AI-driven platforms. The position also supports major university publications and initiatives as assigned.

This is a full-time, regular position classified for 40 standard weekly hours. Occasional travel of up to 20% is required, including designated company summits, typically one to two per year. Additional travel may include conferences, visits to company locations, and other business-related events.

Requirements

• Bachelor’s degree in English, communications, journalism, public relations, or marketing, or equivalent relevant experience performing the essential functions of the job.
• At least 5 years of related experience.
• Ability to write creatively and insightfully for various channels and audiences, including blogs, web content, and print collateral; writing samples or a portfolio are required.
• Experience writing for press and media relations, including press releases and media assets.
• Strong copy editing, editing, and proofreading skills using AP and Chicago styles.
• Experience creating and executing multichannel communications strategies.
• Ability to build relationships and manage projects across internal teams.
• Familiarity with SEO, GEO, and content marketing best practices.
• Working knowledge of how generative AI and answer engines shape content discovery, and ability to adapt content strategy accordingly.
• Ability to translate content into multiple channel-native formats to maximize distribution ROI.
• Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics and LinkedIn analytics.
• Experience with project management tools such as Asana and monday.com.
• Ability to work independently, prioritize tasks efficiently, and manage assigned projects.
• Proficiency in Microsoft Office.

Nice To Haves

• Experience in higher education and/or nonprofits.
• Experience with content management systems.
• Experience in data analysis and reporting.

Responsibilities

• Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
• Write, edit, and repurpose content for WGU’s external channels, adapting material to formats such as social media and short-form video.
• Execute the university’s thought leadership strategy and ensure consistent contributions across channels.
• Develop and execute distribution strategies across owned, earned, and social channels to maximize reach and engagement.
• Partner with communications staff on communications plans, content topics, copywriting, and editing.
• Edit and publish press releases and media assets in partnership with communications teams.
• Create and implement AI-assisted processes to streamline editorial planning, reporting, and related work.
• Optimize content for discoverability across traditional search and AI-driven platforms, adapting formats and structures as platforms evolve.
• Support content development and editing for major university publications and initiatives, including commencements and annual reports, as assigned.
• Meet personal, team, and department goals in a timely manner.

Benefits

• Bonus eligibility.
• Medical, dental, vision, telehealth, and mental healthcare coverage.
• Health savings account and flexible spending account.
• Basic and voluntary life insurance.
• Disability coverage.
• Accident, critical illness, and hospital indemnity supplemental coverage.
• Legal and identity theft coverage.
• Retirement savings plan.
• Wellbeing program.
• Discounted WGU tuition.
• Flexible paid time off without accrual.
• Flexible paid sick time without accrual.
• 11 paid holidays.
• Other paid leaves, including up to 12 weeks of parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior