Senior Client Success Manager - Activation (P4663)
About The Position
As a Senior Client Success Manager - Activation, you will serve as a strategic partner to a portfolio of CPG clients, driving commercial growth across Media and Incentives. You will use knowledge of Kroger Precision Marketing products, incentive capabilities, media solutions, and activation workflows to deliver data-driven recommendations that support brand performance. You will connect client goals with integrated activation strategies spanning audience planning, incentives, media investment, and campaign execution. Working with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations, you will support activation from pre-sale through post-campaign optimization. The role calls for strong data storytelling, identifying growth opportunities, and proactively driving cross-sell and up-sell strategies. 84.51° follows a five-day in-office work schedule to support collaboration, alignment, and team connection.
Requirements
- Bachelor’s degree.
- 4–5+ years of experience in media, incentives, account management, business development, or related digital marketing roles.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- Strong strategic thinking skills and experience using data insights to drive performance.
- Exceptional communication, presentation, storytelling, and client-facing skills.
- Strong project management abilities, including managing multiple campaigns simultaneously.
- High attention to detail, strong organizational skills, and ability to prioritize in fast-paced environments.
- Ability to navigate ambiguity and proactively drive solutions forward.
- Ability to work independently and collaborate effectively across cross-functional teams.
Nice To Haves
- Experience managing integrated media or incentive-based campaigns.
- Publisher, agency, retail media, or CPG experience.
Responsibilities
- Serve as a key client contact and foster client relationships for a portfolio of clients within an aligned client pod.
- Plan media investment and deliver effective media plans.
- Understand clients’ business objectives, KPIs, and competitive landscapes to develop actionable activation strategies.
- Lead client communications, including status calls, planning discussions, and performance reviews.
- Translate client goals and potential pain points into activation plans across Media and Incentives.
- Use data and insights to uncover growth opportunities across Media and Incentives.
- Develop and present narratives using campaign results, customer insights, and audience analytics.
- Manage the activation lifecycle, including kickoffs, timelines, trafficking inputs, in-flight optimization, reporting, and invoicing.
- Monitor campaign pacing, troubleshoot performance issues, and recommend optimizations to achieve KPIs.
- Ensure activation deliverables are accurate, consistent, and delivered on time.
- Identify opportunities to cross-sell and up-sell Media and Incentives solutions.
- Maintain an understanding of the relevant industry to inform strategic recommendations.
Benefits
- Medical insurance with competitive plan designs and support for self-care, wellness, and mental health.
- Dental insurance with in-network and out-of-network benefits.
- Vision insurance with in-network and out-of-network benefits.
- 401(k) with Roth option and matching contribution.
- Health Savings Account with matching contribution for associates participating in a qualifying medical plan.
- AD&D and supplemental insurance options.
- Paid time off, including five weeks of vacation, seven health and wellness days, three floating holidays, and six company-paid holidays per year.
- Paid leave for maternity, paternity, and family care.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
