Senior Client Strategy Manager

Roku•New York, NY

1d•$147,700 - $182,700•Hybrid

About The Position

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together. Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business. As a Senior Client Strategy Manager, you will be responsible for developing smart, brand-specific campaigns that meet key business objectives. You will partner with the Ad Sales team to identify market opportunities and drive maximum revenue through strategic partnerships and solutions. You will also partner with cross-functional teams to ensure there is R&R alignment, shared success, and profitable growth. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing, fast-paced environment. Not only will this Senior Manager help partner with the Ad Sales team to drive revenue, but they will also help shape the future of streaming excellence in the CTV industry.

Requirements

7+ years of relevant CTV experience as marketer or brand strategist, with expertise in ad tech and a strong understanding of the media & marketing landscape.
A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
Professional experience developing ad strategies across multiple verticals.
Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
An understanding of the importance of balancing the end user experience and the advertiser’s objectives.
Track record of working cross functionally to problem solve and build processes to ensure a smooth pre-sale process.
Collaborative nature and track record of being an invaluable resource to sales teams.
Experience with presenting to senior-level stakeholders, both internal and external.
“No job is too big or too small” mentality -- you’re a long-term thinker and a short-term doer.
College degree or equivalent

Responsibilities

Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku’s offerings.
Consistently deliver strategic solutions, leveraging Roku’s various ad products, content, measurement, targeting and data solutions to drive performance for our advertising partners.
Develop data-driven, proactive opportunities to drive diversification and revenue growth across key accounts.
Step into a leadership role within assigned Holding Company/Agencies, and act as a player coach to junior members on the team.
Leverage deep entertainment experience to develop new strategies to unlock ad dollars from both Brand Marketers and Performance Marketers.
Merchandise Roku’s ability to be interoperable, democratizing programmatic partnerships to help unlock new revenue streams.
Present programs and custom solutions to key stakeholders internally and externally
Partner with product teams to drive innovation based on client feedback and potential opportunities.
Partner with Measurement and Account Management to develop learning agendas and identify strategies to deliver against a client’s goals.