Senior Channel Marketing Manager
About The Position
The Video Security & Access Control marketing team creates and oversees execution of marketing plans and programs to drive demand and support our global sellers and channel partners. The team oversees all aspects of the marketing mix including product and vertical marketing, sales and channel enablement, demand generation, communications, channel programs, social media and more. This role reports to Channel Marketing and focuses on developing marketing plans and strategies with and for our System Integrators within our video security & access control partner channels to drive loyalty and promote growth of sales. This candidate is passionate about the channel and has a strong knowledge in partner marketing, sales enablement and marketing strategy to drive and support co-marketing efforts with SIs. You will be responsible for building out our partner marketing strategy with a specific set of integrators to drive demand, convert opps and track metrics for ROI. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders and partners to execute on your initiatives.
Requirements
- 6+ years of channel marketing experience
- Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.
Nice To Haves
- Bachelor's Degree required or equivalent experience.
- 7+ years of channel marketing experience.
- 5+ years in B2B technology is a plus
- Strong written and verbal communication skills.
- Excellent presentation skills.
- Knowledgeable in the channel with experience in partner marketing.
- Ability to connect sales and marketing to drive toward unified goals.
- Experience interfacing with sales leaders.
- Background in CRM reporting and marketing automation tools.
- Strong understanding of lead flow processes and management.
- Ability to create and execute on high impact full-funnel partner marketing campaigns.
- A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed.
- Previous experience in entrepreneurial environments.
- Thrives in a fast-paced environment.
- Bachelors or advanced degree in marketing or related disciplines preferred.
- Ability for travel up to 25%.
- Bachelor's Degree required or equivalent experience.
- 7+ years of channel marketing experience.
- 5+ years in B2B technology is a plus
Responsibilities
- Build and maintain internal and external relationships to execute on partner marketing initiatives.
- Drive strategy, planning and execution of marketing through SIs.
- Track and report on campaign metrics to drive future strategy and direction.
- Manage partner budget and MDF to focus on high-impact programs with greatest ROI.
- Identify, create and manage compelling and meaningful content that enables partners to promote and sell our products more effectively.
- Collaborate with sales leaders, channel account managers, channel operations and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
- Plan and host partner-facing events including partner conferences and webinars.
- Provide support and answer partner marketing inquiries.
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
