Senior Channel Development Professional

CenterWell

5d • $86,300 - $118,700 • Remote

About The Position

The Senior Channel Development Professional is responsible for day-to-day management, optimization, and continuous enhancement of the organization's CRM platform and related business processes. This role serves as a key liaison between business stakeholders and technology teams, ensuring CRM capabilities effectively support lead management, customer engagement, reporting, workflow automation, and operational effectiveness. The ideal candidate combines strong product ownership skills, business process expertise, analytical thinking, and CRM knowledge to identify opportunities, prioritize enhancements, manage the product backlog, and deliver solutions that drive business value and improve user experience.

Requirements

• Bachelor's degree is Business, Marketing, Operations, Information Systems, or related field or equivalent experience.
• 3+ years' experience as a Product Owner, Business Analyst, CRM Administrator or related role.
• Experience working with CRM platform (Salesforce), workflow automation, integrations, and system configuration.
• Experience gathering business requirements and translating them into user stories.
• Experience working within Agile and/or SAFe delivery frameworks.
• Ability to manage multiple priorities and collaborate effectively across cross-functional teams.

Nice To Haves

• Salesforce certifications (Administrator, Business Analyst, or related).
• Experience supporting CRM implementations, enhancements, or digital transformation initiatives.
• Experience with reporting and analytics tools (Dashboards, Power BI, or similar).
• Knowledge of healthcare, sales operations, customer acquisition, or channel development environments.

Responsibilities

• Serve as the primary product owner for CRM related initiatives, enhancements, and operational improvements.
• Partner with business stakeholders to gather, document, and prioritize requirements aligned with organizational objectives.
• Manage and maintain the CRM product backlog, ensuring work is prioritized based on business value, user needs, and strategic goals.
• Translate business requirements into clear user stories, acceptance criteria, and functional specifications for development teams.
• Collaborate with Sales, Marketing, Operations, Analytics, and Technology teams to deliver scalable CRM solutions.
• Support continuous improvement of lead management processes, workflow automation, customer engagement activities, and operational workflows.
• Participate in Agile ceremonies including backlog refinement, sprint planning, testing, and release activities.
• Coordinate UAT and validate solutions to meet business requirements prior to deployment.
• Monitor CRM performance, user feedback, and operational metrics to identify opportunities for optimization and enhancement.
• Document business processes, system functionality, and enhancement requirements to support operational consistency and knowledge transfer.

Benefits

• medical
• dental
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior