Senior Campaign Marketing Manager, Apartments.com

CoStar Group•Atlanta, GA

4d•Onsite

About The Position

Apartments.com is looking for a Senior Campaign Marketing Manager to lead and execute multi-channel marketing campaigns for prospects and clients at various stages of their Apartments.com lifecycle. This role will work across the business and collaborate with multiple teams to inform campaigns that drive inbound demand and generate new, upgrade, and cross-sell revenue. This position reports directly to the Senior Director of B2B Marketing (multifamily). This position is 5 days onsite in our Atlanta office.

Requirements

Bachelor’s degree from an accredited, not-for-profit, in person University or College in Business Administration, Communications, Marketing or other relevant field
10+ years of work experience in business, marketing communications or related professional area
Experienced B2B marketer
Proven ability to lead and manage multiple lifecycle marketing campaigns
Experience converting business and marketing strategy into creative strategy and execution
Proficient in Microsoft Office (Excel, Word, PowerPoint), working knowledge of Pardot and Salesforce (Marketing Cloud)

Nice To Haves

MBA preferred
Knowledge/experience of multifamily industry a plus
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus
Personable professional with solid business acumen, ability to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences
Proven experience developing, launching, and managing cross-functional and strategic initiatives
Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies
Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment
Team player who is collaborative, positive and proactive with constructive attitude towards problem solving

Responsibilities

Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns
Lead cross-functional planning to support national campaigns across digital, print, email, direct mail functions
Collaborate with internal and external creative resources to design and execute marketing tactics
Ensure consistency of message and brand in digital, print, email, and direct mail marketing tactics
Identify appropriate audiences for relevant campaigns, collaborating with analytics team to pull and refine target lists
Work directly with direct mail vendor and internal email and digital marketing and email teams to deliver tactics
Monitor competitive activity, campaigns and messaging to identify opportunities for Apartments.com to continue communicating our value proposition relative to the competition
Translate market and customer research into insights that help inform campaign needs and content
Partner with legal counsel where needed to review and edit campaign content
Track campaign results to identify best practices and opportunities to improve performance and ROI
Report campaign progress, execution, and results to sales, product and marketing leadership
Maintain responsibility for project timelines and budgets

Benefits

Generous compensation and performance-based incentives
Internal training
Tuition reimbursement
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks