Senior Buyer, Digital
About The Position
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Requirements
- Minimum 3 - 4 years of experience in paid social media buying or digital media.
- Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.), SEM, digital video, & Direct vendor buys
- Proficiency with analytics tools (e.g., Google Analytics, platform dashboards).
- Experience with pixels, conversion APIs, and event tracking.
- Ability to analyze data and communicate insights clearly.
- Strong attention to detail, organization, and time management.
Nice To Haves
- Knowledge and experience in the movie and entertainment industry will be considered a plus.
Responsibilities
- Campaign Strategy & Planning Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention). Recommend platform mix, targeting approaches, audience segmentation, and budget allocation. Participate in integrated planning with media, creative, and analytics teams.
- Campaign Execution Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.). Set up tracking using pixels, UTMs, and platform conversion APIs. Ensure proper pacing and delivery of budget and impressions.
- Optimization & Performance Management Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS). Test creative variations, audiences, bidding strategies, and placements. Identify trends, insights, and opportunities to improve results and efficiency.
- Reporting & Insights Prepare weekly, monthly, and end-of-campaign reports. Translate complex data into clear insights and actionable recommendations. Present results to internal teams and/or clients in a clear and compelling manner.
- Collaboration & Project Management Work with creative teams on briefing, reviewing, and testing social assets. Coordinate with analytics or tech teams on tagging, tracking, and data flows. Manage deadlines, deliverables, and platform requirements to ensure smooth execution.
Benefits
- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
