Senior Business Systems Analyst - Marketing Technology

Infoblox • Burnaby, BC

16h • $98,500 - $146,850 • Hybrid

About The Position

Infoblox is seeking a Senior Business Systems Analyst – Marketing Technology to join their IT Business Systems – Marketing Technology team. This role will serve as a senior systems partner to Marketing Operations, Sales Operations, and GTM stakeholders, leading the design, optimization, and governance of the marketing technology ecosystem. The ideal candidate will have strong hands-on Marketo experience, a deep understanding of Salesforce integrations, and practical knowledge of B2B SaaS marketing and sales processes across the full revenue lifecycle. The position will help shape and scale systems for campaign execution, lead management, scoring, routing, nurture programs, attribution, and reporting. Collaboration with Marketing, Sales, Business Systems, Data & Analytics, and IT Security is key to translating go-to-market strategy into scalable technical capabilities, improving data quality and process automation, and delivering better funnel visibility. This is a hybrid role based in Burnaby, BC, requiring two days onsite per week, and candidates must reside in the Vancouver metro area.

Requirements

• 8+ years of experience in Business Systems Analysis, Marketing Technology, CRM administration, Marketing Operations systems, Revenue Operations systems, or related roles supporting go-to-market teams
• Hands-on Marketo experience is required, including campaign setup, smart campaigns, lead lifecycle flows, scoring, segmentation, routing, forms, and operational troubleshooting
• Strong hands-on experience with Salesforce Sales Cloud and/or related CRM platforms, including business process design, upstream/downstream dependencies, and integration support
• Strong understanding of modern B2B marketing operations and revenue lifecycle processes, including lead management, campaign execution, scoring, routing, attribution, funnel measurement, and lifecycle reporting
• Experience integrating Marketo, Salesforce, and related martech platforms with analytics, data warehouse, enrichment, intent, customer, partner, or enablement systems
• Ability to analyze complex systems and processes, identify gaps, and recommend pragmatic, scalable solutions aligned to GTM goals
• Experience working in Agile or Kanban environments, including backlog refinement, sprint planning, iterative delivery, and close partnership with technical teams
• Strong communication and stakeholder management skills, with the ability to translate technical concepts and build cross-functional trust; plus experience creating documentation, process maps, and training materials
• Experience identifying and responsibly using AI to improve workflows, reporting, content creation, analysis, or systems operations in an enterprise environment with familiarity with AI tools such as Microsoft Copilot, generative AI platforms, or embedded AI features in business systems
• Bachelor’s degree in Information Systems, Computer Science, Business, Marketing Operations, or a related field, or equivalent practical experience

Nice To Haves

• Practical experience with martech tools such as Bizible, Salesloft, Outreach, Adobe Experience Manager / Adobe DAM, 6sense, Demandbase, ZoomInfo, or similar platforms is a plus

Responsibilities

• Lead requirements discovery and refinement across campaign execution, lead management, routing, scoring, nurture, lifecycle stages, attribution, and ABM motions
• Translate business needs into clear user stories, functional requirements, process flows, and documentation to support CRM and marketing technology enhancements
• Design, configure, and continuously improve solutions across Marketo, Salesforce, and integrated GTM tools to enable campaigns, customer journeys, funnel visibility, and revenue operations
• Optimize integrations across CRM, marketing automation, enrichment, intent, enablement, and BI platforms to ensure accurate, timely, and trusted data flow
• Strengthen data quality, governance, and compliance across leads, contacts, accounts, campaigns, and preference data in partnership with cross-functional stakeholders
• Partner with Data & Analytics to enhance reporting and dashboards covering pipeline, funnel health, attribution, campaign performance, and lifecycle conversion
• Drive continuous improvement in lead scoring, routing, segmentation, and nurture logic to increase operational efficiency and GTM effectiveness
• Troubleshoot campaign, system, and integration issues with technical teams and vendors, applying structured root-cause analysis and driving long-term fixes
• Collaborate with project managers, product owners, and vendors to plan releases, manage dependencies, document systems/processes, and evaluate new technologies through vendor assessments and POCs
• Identify and apply AI-driven opportunities to improve segmentation, reporting, campaign QA, workflow automation, content generation, and operational efficiency across the marketing technology stack
• Leverage AI tools such as Microsoft Copilot, generative AI assistants, and platform-native AI capabilities to streamline documentation, requirements drafting, release communications, troubleshooting, and user enablement content
• Evaluate where AI can responsibly reduce manual effort in campaign setup, data quality analysis, issue triage, testing support, reporting insights, and process documentation
• Partner with business and technical teams to test and scale practical AI use cases across marketing systems while applying sound judgment, governance, and data sensitivity standards
• Help the organization adopt AI in ways that improve speed, quality, and insight generation without compromising data quality, process rigor, or stakeholder trust

Benefits

• Comprehensive health coverage, generous PTO, and flexible work options
• Learning opportunities, career-mobility programs, and leadership workshops
• Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy
• Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
• Charitable Giving Program supported by Company Match
• Pay transparency and reward performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree