Senior Business Systems Analyst - Marketing Technology

Infoblox • Burnaby, BC

3d • Hybrid

About The Position

We have an opportunity for a Senior Business Systems Analyst – Marketing Technology to join our IT Business Systems – Marketing Technology team in Burnaby, reporting to the Strategic Product Owner – IT/Marketing. In this pivotal role, you will lead the design, optimization, and governance of our marketing technology ecosystem, connecting Salesforce, marketing automation, and related platforms to deliver scalable, data-driven go-to-market capabilities. Collaborating closely with Marketing Operations, Sales Operations, Business Systems, Data & Analytics, and IT Security, you will translate marketing and sales strategies into system capabilities, streamline lead and campaign processes, and ensure high-quality data that powers robust reporting and insights across the revenue lifecycle. You will be part of a highly collaborative team that prioritizes innovation, process excellence, and professional growth in the marketing technology and CRM space.

Requirements

• 8+ years of experience in Business Systems Analysis, Marketing Technology, CRM administration, or a related role supporting go-to-market teams
• Hands-on experience with Salesforce (Sales Cloud and/or Service Cloud) and a major marketing automation platform (e.g., Marketo, Marketing Cloud, or similar), with Salesforce and/or API-based integration experience as a plus
• Practical experience with modern B2B marketing technology ecosystems (e.g., lead routing and enrichment, ABM, intent, and engagement tools); experience with tools such as Bizible, Marketo, Salesloft, and Adobe DAM is a plus
• Experience integrating CRM and marketing platforms with downstream and external systems (e.g., analytics, data warehouse/lake, customer communities, learning, or partner tools)
• Strong understanding of lead and campaign processes, including scoring, routing, lifecycle stages, attribution, and funnel measurement
• Proven ability to analyze complex data and processes, identify gaps, and propose pragmatic, scalable solutions aligned to business goals
• Demonstrated success working in Agile or Kanban environments, including backlog refinement, sprint planning, and iterative delivery
• Excellent communication and stakeholder management skills, with the ability to explain technical concepts to non-technical audiences and build strong cross-functional relationships
• Experience creating documentation, process maps, training materials, and enablement content for business users and operations teams
• Bachelor’s degree in Information Systems, Computer Science, or a related field, or equivalent practical experience

Nice To Haves

• Salesforce and/or API-based integration experience
• Experience with tools such as Bizible, Marketo, Salesloft, and Adobe DAM

Responsibilities

• Lead requirements refinement with Marketing, Sales, and Operations stakeholders to define scalable processes for lead management, campaign execution, and account-based programs
• Translate business requirements into clear, testable user stories, process flows, and functional specifications for CRM and marketing automation enhancements
• Design and configure solutions in Salesforce and connected marketing tools to support campaigns, journeys, scoring, attribution, and customer lifecycle programs
• Optimize integrations between CRM, marketing automation, data enrichment, and analytics platforms to ensure accurate, timely data flow across systems
• Ensure data quality, governance, and compliance across marketing and sales systems, including standards for leads, contacts, accounts, campaigns, and preferences
• Partner with Data & Analytics teams to enable meaningful reporting and dashboards across Salesforce and BI tools, supporting pipeline, attribution, and performance insights
• Drive continuous improvement of lead routing, scoring, segmentation, and nurture processes in partnership with Marketing Operations and Sales leadership
• Document system designs, configurations, and processes, and develop training materials that enable self-service usage and consistent adoption across teams
• Collaborate with project managers and peers to plan and execute releases, manage dependencies, and ensure high-quality delivery across concurrent initiatives
• Evaluate emerging marketing and sales technologies, recommend options based on business value and technical fit, and support vendor assessments and proof-of-concepts

Benefits

• Comprehensive health coverage, generous PTO, and flexible work options
• Learning opportunities, career-mobility programs, and leadership workshops
• Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy
• Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
• Charitable Giving Program supported by Company Match
• Pay transparency and reward performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior