Senior Business Systems Analyst (AI Builder)
About The Position
This position plays a vital role within Optum Technology, serving as the execution arm for all consumer outreach initiatives, including but not limited to Direct Mail, Email, SMS Texting, Outbound Calls, Web Visits, and Real-Time Offer Management. As part of the operations team, the role centers on acquiring and managing data within the Marketing Data Platform (MDP) and related Identity Management (IDM) processes. Key responsibilities encompass vendor onboarding, file exchange setup, ongoing vendor management, and conducting in-depth analyses of data content and quality at the program level to support member journeys, analytics, and modeling. Additionally, this position is essential for ensuring regulatory compliance across programs such as Member Outreach, CMS STARS Ratings, Member Retention Communications, Member Plan Migrations, and acquisition marketing activities like the Medicare Annual Open Enrollment. The Senior Business System Analyst on the Acquisition and Vendor Management (AVM) team is responsible for all aspects of data management activities for the MarTech Platform. These activities include auditing daily processing activities, managing data acquisition, and providing support of database enhancements and system development projects. This individual participates in requirements definition, benefits analysis, user acceptance testing, and technical strategy definition. You’ll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges.
Requirements
- Bachelor’s degree in business, technology, related field or equivalent combination of education and relevant experience
- 3+ years of consumer marketing experience
- 3+ years of experience with Azure, Databricks, DBeaver, Snowflake and direct marketing knowledge (campaigns, journeys, reports, modeling, compliance)
- 3+ years of experience building and leveraging AI-powered tools and platforms to enhance data-driven decision making
- Intermediate level of proficiency in SQL
- Intermediate level of proficiency with Microsoft Office, Access, Excel, and CoPilot 365
- Must be self-motivated, goal oriented, and able to work with ambiguity and confidentiality
- Critical systems thinking skills required, including the ability to comprehend complex business problems quickly
- Ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
- Excellent organizational, verbal, and written communication skills
- Excellent interpersonal skills
Nice To Haves
- 3+ years of healthcare experience; understanding of the Federal Medicare and Retirement program preferred
- User Acceptance Testing Experience
- Experience with Business Intelligence Tools
- Experience with non-relational databases
- Experience with concepts involving identity management & golden records
Responsibilities
- Collaborate with business stakeholders and vendors to onboard new data feeds using established pipelines into the MDP platform
- Validate and confirm that products such as Interaction Feeds, Flex Feeds, and List Loads are utilized according to business requirements
- Serve as a liaison between marketing and IT, translating technical concepts for business stakeholders and communicating business needs to technical partners
- Perform user acceptance testing to ensure data quality, accuracy, and alignment with business objectives
- Leverage advanced analytics platforms such as Data Bricks and apply AI solutions to analyze and report on data
- Develop and execute Databrick queries, understand/explode json queries to support data analysis and troubleshooting efforts
- Maintain confidentiality and demonstrate strong organizational, communication, and interpersonal skills in a fast-paced, dynamic environment
- Identify opportunities for process improvement and actively contribute to the enhancement of data onboarding and validation workflows
- Proven ability to thoughtfully build & apply AI enabled tools as part of day-to-day product and business analysis practices to drive insights, streamline work, improve documentation quality, and support compliant delivery in complex enterprise environments
- Design, develop, and deploy AI-powered solutions using no-code, low-code, and advanced platforms, translating business needs into scalable applications that enhance products, workflows and decision-making
Benefits
- Competitive base pay
- Comprehensive benefit program
- Performance rewards
- Paid Time Off which you start to accrue with your first pay period
- 8 Paid Holidays
- Medical Plan options
- Health Spending Account or a Health Saving account
- Dental, Vision, Life& AD&D Insurance
- Short-term disability and Long-Term Disability coverage
- 401(k) Savings Plan
- Employee Stock Purchase Plan
- Education Reimbursement
- Employee Discounts
- Employee Assistance Program
- Employee Referral Bonus Program
- Voluntary Benefits (pet insurance, legal insurance, LTC Insurance, etc.)
- Incentive and recognition programs
- Equity stock purchase
- 401k contribution
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What This Job Offers
Job Type
Full-time
Career Level
Senior
