About The Position

The Senior Business Manager, Sales Execution & Sales Operations Strategy is a high-impact leadership role responsible for driving the effectiveness of national sales execution while shaping the long-term commercial strategy of the organization. This role blends strategic planning, performance analytics, and innovation pipeline development to accelerate growth across the portfolio. The position will lead sales execution tracking and analysis, oversee new business development initiatives (including innovation and early-stage brand incubation), and drive forward-looking commercial planning to build a sustainable growth pipeline. Additionally, this role owns key sales tools and external vendor relationships that enable sales performance and reporting. This individual will work cross-functionally with Sales, Marketing, Finance, and Brand teams to ensure alignment between strategy and execution.

Requirements

  • Bachelor’s degree
  • Strong understanding of sales execution in a distributor-/ 3 tiered environment
  • Advanced proficiency in excel and powerpoint
  • Experience with BI tools (e.g., Tableau, Power BI)
  • Demonstrated ability to lead complex projects and influence senior stakeholders
  • Strong ability to communicate with all levels of the organization
  • Analyze sales data and transform the data into actionable insights
  • Highly skilled in assessing business needs and developing tools that address growth demand and gap closers
  • 5+ years of experience in sales operations, commercial strategy, or sales management (CPG/spirits industry strongly preferred)

Nice To Haves

  • Proven experience managing sales tools, platforms, and external vendor relationships

Responsibilities

  • Drive the effectiveness of national sales execution.
  • Shape the long-term commercial strategy of the organization.
  • Lead sales execution tracking and analysis.
  • Oversee new business development initiatives (including innovation and early-stage brand incubation).
  • Drive forward-looking commercial planning to build a sustainable growth pipeline.
  • Own key sales tools and external vendor relationships that enable sales performance and reporting.
  • Work cross-functionally with Sales, Marketing, Finance, and Brand teams to ensure alignment between strategy and execution.

Benefits

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.
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