Senior Business Manager, NASCAR Whelen Modified Tour

NASCAR•Charlotte, NC

9d•Onsite

About The Position

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking an experienced Senior Business Manager, NASCAR Whelen Modified Tour to shape the long-term vision, growth strategy, and business performance of the NASCAR Whelen Modified Tour. This role involves leading cross-functional alignment between NASCAR and key industry stakeholders to advance shared business objectives, driving strategic initiatives that strengthen participation, sponsorship value, stakeholder engagement, and overall Tour sustainability. The position also focuses on creating meaningful partnerships and communication channels that support industry growth and long-term success, and advancing the future of one of NASCAR's most historic touring series through data-driven decision-making, collaboration, and innovation.

Requirements

Bachelor's degree from an accredited four-year college or university, or an equivalent combination of education and experience.
Minimum of seven (7) years of related professional experience.
Demonstrated strategic leadership capabilities with strong commercial acumen.
Proven ability to establish, build, and manage effective business relationships across diverse stakeholder groups.
Experience influencing cross-functional teams and driving organizational alignment.
Strong communication, presentation, and stakeholder engagement skills.
Ability to leverage data and insights to make informed business decisions.
Experience in change management and driving strategic initiatives.
Knowledge of the sports and entertainment industry and related business operations.
Strong analytical, problem-solving, and decision-making abilities.
Proficiency with company-provided hardware and software platforms.

Responsibilities

Own the overall business performance, growth strategy, and long-term vision for the NASCAR Whelen Modified Tour.
Develop and execute strategic initiatives that increase the value, relevance, and sustainability of the Tour.
Establish annual and multi-year objectives aligned with NASCAR's broader strategic priorities.
Serve as the primary business-facing point of contact for teams, drivers, manufacturers, tracks, and key industry stakeholders.
Build trusted relationships across the garage and create consistent communication frameworks between NASCAR and Tour stakeholders.
Gather stakeholder feedback and ensure industry perspectives are represented within NASCAR's decision-making processes.
Coordinate across NASCAR departments to ensure Tour priorities are integrated throughout the organization and that tour-related initiatives remain aligned and accountable.
Identify opportunities to strengthen participation, event value, team business health, manufacturer engagement, sponsorship activation, fan development, and content consumption.
Partner with NASCAR commercial teams to maximize value creation for Tour stakeholders.
Monitor industry trends and recommend strategic investments that strengthen the Tour ecosystem.
Establish and track key performance indicators related to participation, sponsorship trends, audience growth, fan engagement, team sustainability, and competitive marketplace dynamics.
Utilize data, stakeholder insights, and market intelligence to inform recommendations and strategic decisions.
Lead regular industry engagement meetings and forums while translating NASCAR strategies into practical business implications for Tour participants.