Senior Business Manager, NASCAR Truck Series

NASCAR•Charlotte, NC

6d•Onsite

About The Position

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking an experienced Senior Business Manager, NASCAR Truck Series to help shape the long-term vision, growth strategy, and overall business health of the NASCAR Truck Series. This role will lead alignment across teams, drivers, manufacturers, tracks, partners, and internal stakeholders to advance shared goals and sustainable growth. The Senior Business Manager will drive strategic initiatives that increase participation, sponsorship value, industry investment, audience growth, and stakeholder engagement, while creating stronger connections across the Series ecosystem through trusted relationships, data-driven decision making, and clear communication. This position is based in Charlotte, NC.

Requirements

Bachelor's degree from an accredited four-year college or university, or an equivalent combination of education and experience.
Minimum of seven (7) years of related business, strategic planning, sports, entertainment, or industry development experience.
Demonstrated ability to apply strategic leadership, influence cross-functional stakeholders, and drive organizational alignment.
Strong commercial acumen with experience identifying growth opportunities and creating stakeholder value.
Proven ability to build, manage, and strengthen business relationships across diverse stakeholder groups.
Experience leveraging data, insights, and performance metrics to support business decisions and strategic recommendations.
Exceptional communication, presentation, and relationship management skills.
Knowledge of the sports and entertainment industry and related business operations.
Strong change management, problem-solving, and stakeholder engagement capabilities.
Proficiency with company-provided hardware and software applications.
Ability to travel up to 25%, including weekends, as business needs require.

Responsibilities

Own the overall business performance, growth strategy, and long-term vision for the NASCAR Truck Series.
Develop and execute strategic initiatives that increase the value, relevance, sustainability, and growth of the Series.
Serve as the primary business-facing liaison for teams, drivers, manufacturers, and key industry stakeholders, fostering alignment and collaboration across the ecosystem.
Establish annual and multi-year objectives that support NASCAR's strategic priorities and future direction.
Identify opportunities to strengthen participation, sponsorship value, manufacturer engagement, event value, audience growth, content consumption, and industry investment.
Partner across NASCAR departments to ensure Series priorities are represented, aligned, and executed throughout the organization.
Gather stakeholder feedback, provide visibility into NASCAR's strategic initiatives, and ensure industry perspectives are reflected in decision-making processes.
Monitor industry trends, evaluate business performance, and recommend strategic investments that strengthen the overall health of the Series.
Establish and track key performance indicators related to team sustainability, sponsorship trends, participation levels, fan engagement, and marketplace dynamics.
Lead industry meetings, facilitate communication across stakeholders, and translate complex business strategies into actionable insights.