Senior Business Intelligence Analyst

Fusable•,

8h•$135,000 - $150,000•Remote

About The Position

The Senior Business Intelligence Analyst owns Power BI reporting and analytics for Fusable’s Digital business, including client-facing intelligence products, campaign pacing, and audience and contact data insights. This is a senior, hands-on individual contributor role focused on building clear, usable, visually strong reporting grounded in a strong understanding of the underlying data. The role supports reporting best practices and consistency within Digital’s use of Power BI and Microsoft Fabric, in partnership with IT and Data Engineering, which own company-level platform architecture and data governance. It does not own enterprise BI platforms, enterprise reporting architecture, ERP reporting, or company-wide data governance. Core scope includes internal operational reporting and campaign pacing, ownership of a client-facing intelligence platform transitioning from an external development partner, contact data health monitoring for Digital’s audience and client base, and the data delivery pipeline connecting Digital’s internal and third-party data sources. The position reports directly to the SVP, Audience and Media and serves as the primary point of contact for Digital reporting, dashboard adoption, and analytics requirements.

Requirements

Bachelor’s degree in Business, Analytics, Computer Science, or a related field.
7 to 10 years of experience in business intelligence, analytics, or dashboard development, ideally in media, AdTech, MarTech, or data services.
Advanced Microsoft Fabric and Power BI report and dashboard development skills, including strong visual design and UX sensibility, report-level DAX, and interactive and navigational features.
Deep working knowledge of underlying data structures, relationships, and data types, with the ability to work fluently with data built by IT or data engineering without designing it from scratch.
Proven experience building Power BI reporting at scale across multiple stakeholder groups, including internal and client-facing audiences.
Experience building or maintaining campaign pacing and budget alerting logic for paid media services.
Ability to take over and improve a reporting platform originally built by an outside vendor or agency, leveraging existing assets without requiring a full rebuild.
Working T-SQL proficiency across cloud data warehouses, such as MySQL, BigQuery, Snowflake, Redshift, or OneLake.
Hands-on experience with AWS or Azure cloud environments.
Familiarity with SSO, embedded BI security models, and report-level authorization and access management, including RLS and RBAC, as applied to Power BI reporting.
Experience with CRM reporting and data structures, including Salesforce Sales Cloud objects.
Familiarity with data pipeline monitoring concepts and identity resolution or match-rate fundamentals, and ability to identify and flag data quality issues across connected systems.
Working knowledge of web analytics (GA4) and paid media platforms such as Meta, Google, StackAdapt, and Simplifi.
Ability to clearly communicate findings, Digital analytics initiatives, reporting enhancements, and priorities to senior leadership, non-technical stakeholders, and clients.
Ability to operate with significant autonomy in a lean, fast-moving team.

Nice To Haves

Microsoft Fabric or Power BI certification.
MySQL database experience.
Experience with market intelligence, competitive benchmarking, or industry data products.
Experience across multiple paid media platforms.
Comfort working with third-party external data connectors and a unified data model.
B2B media or data company experience.
Experience working alongside or coordinating with a CRM, identity, or data engineering function on shared reporting outcomes.

Responsibilities

Design and build Power BI reports and dashboards for Digital staff and client-facing stakeholders, emphasizing visual clarity, usability, and interactivity.
Translate complex data structures and relationships into intuitive report layouts and navigation that help non-technical stakeholders act on or quickly surface insights.
Build report-level DAX measures, calculations, and reusable reporting assets for the Digital business.
Partner with IT and Data Engineering to ensure Digital dashboards use trusted data foundations while owning Digital reporting-layer business logic, visualization strategy, and end-user experience.
Take ownership of a client-facing reporting platform maintained by an outside development partner, transition development in-house, and complete remaining platform parity work.
Develop a market and dealer intelligence layer for Digital clients using proprietary company data, including benchmarking, trend analysis, and category segmentation.
Support automated alerting products that connect digital campaign activity to downstream business outcomes.
Own internal Power BI dashboards and automated alerts for account performance, revenue, and campaign pacing for Digital leadership and account management teams.
Build fiscal calendar-based budget tracking and spend allocation logic for flighted, intra-month campaigns.
Migrate legacy campaign pacing views into Power BI automated alerts, including flags for active campaigns without budgets and inactive campaigns with budgets.
Provide Digital leadership with a view of key account metrics.
Monitor contact record health and hygiene across core business systems for Digital’s audience and client base, flagging incomplete, duplicate, or degraded records.
Develop and maintain a framework for identifying and scoring valuable audience segments based on engagement, fit, and conversion signals.
Monitor inbound and outbound data flows across Digital’s core reporting and paid media systems; flag sync failures, dropped identifiers, or match-rate degradation before they affect live campaigns.
Establish baseline data pipeline monitoring and alerting where none currently exists.
Coordinate Digital reporting, dashboard adoption, and analytics requirements with IT, Data Engineering, the Director of CRM, and Audience Development teams.
Communicate findings, analytics initiatives, reporting enhancements, and priorities to senior leadership, non-technical stakeholders, and clients.
Serve as a senior subject matter expert and mentor for reporting practices within the Digital organization.