Senior Business Development Manager

LMSI, LLC dba Lighthouse Lab Services•Charlotte, NC

6d•$100,000 - $125,000•Remote

About The Position

We are seeking an experienced Senior Business Development Manager to drive new business growth across hospitals and health systems. This role is responsible for identifying, qualifying, and securing new business opportunities while building a sustainable sales pipeline and developing strong relationships with hospital administrators, laboratory directors, and other key decision-makers. The ideal candidate brings at least eight years of business development or outbound sales experience, a strong existing network within the hospital and health system space, and demonstrated success developing greenfield opportunities and closing complex healthcare sales. This individual will take a consultative approach to understanding client needs and positioning laboratory and diagnostic solutions that align with clinical workflows, operational priorities, regulatory requirements, and reimbursement considerations.

Requirements

Bachelor’s degree in Sales, Business, Science, Healthcare, or a related field.
Minimum of 8 years of business development or outbound sales experience, preferably in the hospital, health system, or reference laboratory sales.
Demonstrated success in generating new business, managing a sales pipeline, and growing greenfield territories or segments.
Must possess a strong established network of relationships and contacts within the hospital and health system space.
Strong understanding of factors that drive sales in clinical laboratory or related healthcare environments.
Proven ability to generate new business, manage a robust sales pipeline, and close deals.
Excellent sales, negotiation, and consultative selling skills.
Exceptional verbal and written communication skills, including client-facing presentations and reporting.
Ability to quickly learn and understand complex products, services, and billing procedures.
Highly organized with strong attention to detail and ability to manage multiple priorities.
Positive, professional, and outgoing demeanor, with a strong customer-focused mindset.
Strong relationship-building skills with clients, partners, and internal stakeholders.
Ability to solve problems, resolve conflicts, and handle challenging situations effectively.
Proficient in CRM systems and Microsoft Office Suite or equivalent tools.
Self-motivated, goal-oriented, and comfortable working independently and collaboratively in a fast-paced sales environment.

Responsibilities

Identify, qualify, and pursue new business opportunities through outbound prospecting, inbound leads, networking, referrals, and relationship-building.
Develop and execute strategic sales initiatives to grow market share across hospitals and health systems.
Build opportunities across hospital send-out testing programs, reference laboratory outreach, molecular and infectious disease testing, and other targeted laboratory service lines.
Leverage existing industry relationships and professional networks to generate leads and develop long-term client partnerships.
Build and maintain a sustainable sales pipeline to achieve assigned revenue and growth targets.
Research prospective organizations, stakeholders, and decision-makers to understand business needs, clinical workflows, regulatory requirements, and the competitive landscape.
Develop relationships with hospital administrators, laboratory directors, physicians, executives, and other key decision-makers.
Conduct discovery with prospective clients and develop tailored solutions based on their clinical, operational, regulatory, and reimbursement needs.
Educate healthcare professionals on laboratory products and services, including molecular diagnostics, infectious disease testing, PCR technology, and related solutions.
Lead client meetings, presentations, and sales discussions while coordinating with technical, operational, and leadership teams as needed.
Negotiate commercial terms, contracts, sales agreements, and Statements of Work in collaboration with internal stakeholders.
Partner closely with technical and operational teams to support successful client onboarding and service delivery.
Maintain accurate and timely prospect, contact, activity, and opportunity information within the company CRM.
Monitor pipeline health, sales performance, and projected business growth and provide regular forecasts and opportunity updates.
Stay informed on molecular diagnostics, infectious disease testing, hospital reference laboratory and outreach trends, reimbursement regulations, competitor offerings, and other relevant industry developments.
Represent Lighthouse Lab Services professionally at conferences, industry events, client meetings, and networking opportunities.
Travel up to 40% based on client and business needs.