Senior Business Development Manager

IMSMToronto, ON
Hybrid

About The Position

IMSM (International Management Systems Marketing) is a global leader in ISO consultancy, dedicated to helping organizations improve their operations and achieve certification. As part of the Axiom GRC division within the WorkNest group and backed by Inflexion, IMSM has a worldwide presence with teams across the UK, Europe, North America, APAC, Africa, and Canada. The company offers high-quality, results-driven ISO consultancy services to clients globally. The Senior Business Development Manager role focuses on acquiring new clients and driving revenue growth through proactive prospecting and effective sales execution, with a mid-level personal sales target and a strong emphasis on self-generating opportunities and building client relationships.

Requirements

  • Proven track record in new business sales, ideally in the industry standards or wider sector, or demonstrable ability to sell complex solutions
  • Strong ability to self-generate leads and convert opportunities into revenue
  • Experience of consistently meeting or exceeding sales targets
  • Excellent communication, presentation, and negotiation skills
  • Resilient, driven, and motivated by results, with a proactive and positive mindset
  • Confident using CRM platforms (e.g., Salesforce) and committed to maintaining accurate records

Responsibilities

  • Carry an individual new business revenue target, consistently delivering results.
  • Proactively self-generate pipeline through outbound prospecting, networking, referrals, and industry engagement.
  • Manage inbound and outbound sales execution, optimising conversion rates across the funnel.
  • Manage the end-to-end sales cycle: outreach, discovery, presenting solutions, negotiating, and closing.
  • Represent the company at industry shows, conferences, and client meetings, building profile and generating leads.
  • Ensure accurate forecasting and CRM discipline, maintaining full visibility of pipeline and activity.
  • Work closely with Head of Region for coaching, feedback, and support on complex deals.
  • Contribute to a positive, high-performance team culture by sharing knowledge and supporting colleagues.
  • Partner with Marketing to leverage campaigns into new opportunities.
  • Collaborate with Operations and Customer Success teams to ensure smooth onboarding of new clients.
  • Take ownership of personal development, actively seeking feedback and engaging in training.
  • Build sector knowledge and continually refine sales techniques.
  • Demonstrate ambition and readiness for progression into senior roles over time.
  • Promptly deal with high-intent MQL leads (e.g. anything organic or direct intent) - BANT qualify, turn into SQL and pitch services.
  • Contact the above at least 5 times
  • Work with BDMs/Head of’s to implement outbound and self-gen strategy
  • Utilise latest tooling (e.g. Lusha) to build call lists and call through
  • Attend industry events
  • Pitch wider services and begin to map the account
  • Can close all deals – aligned with Head of’s vision and subject to sign-off
  • Pass larger/more complicated deals to Head of to close or give to external resource (depending on complexity)

Benefits

  • Opportunities for professional development
  • A culture that fosters both innovation and learning
  • A dynamic, inclusive team
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