Senior Business Analyst- Customer Forecasting
About The Position
Reporting to the Director of Consumer Insights, the Senior Business Analyst supports QVC. You will lead customer analytics efforts to help guide strategy for QVC and HSN. The Sr. Analyst will lead the development of customer targets through forecasting and customer file analytics in close partnership with leaders across the organization. The Sr. Analyst will develop customer goals tied to financial targets, coordinate with partners in Finance and engaging with senior executives. You will analyze customer behavior through statistical modeling, main driver analysis, customer segmentation and profiling, and data mining. The Sr. Analyst will collaborate with business leaders, providing them with comprehensive customer behavioral insights to support the decision-making process.
Requirements
- Bachelor's degree in math/statistics/engineering/business analytics or related
- 5+ years of experience in business analytics.
- +2 years of experience with customer analytics (e.g. targeting and customer segmentation, lifetime value forecasting, behavioral trend modeling)
- 5+ years experience with data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy).
- 5+ years experience with analysis tools including Excel VBA, R, SPSS, Python, R, and SAS
- Experience with cloud-based data platforms (databricks, Azure)
Responsibilities
- Lead the customer goal process through close partnership with senior executives and financial partners
- Report on actual performance against plan and forecast future results.
- Deliver ad-hoc projects that inform both strategic and operational projects.
- Identify business trends and shifts, and recommend data-driven responses to our organization
- Use customer-centric data analysis, data visualization, segmentation, and predictive modeling methods to increase sales across customer cohorts.
- Design analytic constructs to highlight areas of the business that are under or over performing and help develop strategies to address these areas.
Benefits
- competitive compensation
- paid time off
- an employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
