Senior Business Analyst
About The Position
We are seeking a Senior Business Analyst – Converged Advertising to own and deliver product capabilities that support WBD’s next‑generation advertising platforms. This role is responsible for collaborating with key business stakeholders to generate business requirements based on use cases/user stories across converged planning, forecasting, yield optimization, and reporting systems, delivered as scalable, cloud‑native solutions. The Senior Business Analyst works closely with Product Managers, Sales, Operations, Engineering, and Data Science to ensure product requirements are captured accurately, and product capabilities align with established product strategy, revenue priorities, and advertiser outcomes within an assigned product domain.
Requirements
- Bachelor’s degree in Business, Computer Science, Engineering, or a related discipline required; MBA or advanced technical certification a plus.
- 5+ years of business analyst or product management experience, preferably within advertising technology, SaaS, or enterprise platform environments.
- Familiarity with campaign management, forecasting, yield optimization, and converged linear + digital ad systems.
- Demonstrated ability to drive stakeholder workshops, gather user stories/use cases, acceptance criteria, scope/assumption validation, and requirements traceability through delivery/UAT
- Demonstrated ability to deliver complex, enterprise‑scale product features in partnership with engineering teams, with measurable user adoption and business impact.
- Experience gathering business needs and aligning product execution with revenue objectives, operational efficiency, and client outcomes.
Responsibilities
- Manage business and functional requirements for one or more business solutions by facilitating stakeholder interviews and workshops; translating needs into user stories, use cases, and acceptance criteria; validating scope and assumptions; and maintaining traceability from requirements through delivery and UAT.
- Own and execute against feature roadmaps for converged planning, forecasting, and reporting systems, ensuring delivery aligns with monetization priorities, operational efficiency, and established product strategy.
- Collaborate with Engineering, Data Science, and Client Engineering to deliver scalable, API‑driven workflows supporting billions of monthly ad impressions across linear and digital platforms.
- Perform functional testing and document workflow and configuration changes related to system and process adjustments based on Proof-of- concept outcomes or business requirements.
- Translate advertiser, agency, and sales team needs into clear, actionable product requirements; ensure delivered features improve productivity and campaign performance for global sales and operations users. Provide a walk thorough of new functionality including both system functionality and region-specific recommended configuration and workflow.
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
