Senior Business Analyst - Marketing & Demand (m/f/d)

Chrono24

3d•Onsite

About The Position

As a Senior Business Analyst - Marketing & Demand, you'll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments - and translate complex data signals into clear, actionable recommendations with real business impact. You work closely with Growth Senior Leadership and you're not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data-driven conviction - even when they're uncomfortable.

Requirements

At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment.
Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period.
Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method.
Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels.
Ability to translate complex analyses into clear storylines and precise recommendations.
Very strong SQL skills.

Nice To Haves

Experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus.

Responsibilities

Analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development.
Evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement.
Work closely with controlling. Maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation.
Identify efficiency and growth opportunities independently, develop concrete recommendations, and bring them to discussions with marketing and senior leadership.