SENIOR BUSINESS ADVISOR – STRATEGIC MARKETING & GROWTH

BDC • Toronto, ON

11d • Hybrid

About The Position

The Senior Business Advisor, Strategic Marketing & Growth, is a seasoned management consultant who supports Canadian entrepreneurs in defining and executing clear, sustainable growth strategies through strong marketing and sales management practices. This role focuses on helping owners and leadership teams make better strategic growth decisions—clarifying market focus, value proposition, and go‑to‑market priorities—rather than executing marketing campaigns. The advisor helps client’s structure repeatable, insight‑driven marketing and sales practices that align with business strategy, operating realities, and long‑term objectives. Mandates are both strategic and practical, outcome‑focused, and tailored to each client’s maturity, complexity, and sector.

Requirements

• 15+ years of experience in management consulting and/or senior leadership roles with a strong focus on marketing strategy, growth, or commercial management
• Demonstrated success helping organizations design and embed marketing and sales practices that support sustainable growth
• Strong business acumen with the ability to connect marketing and growth decisions to profitability, scalability, and organizational capacity
• Exposure to data‑ and technology‑enabled decision‑making in marketing or sales planning; hands‑on technical delivery is not required
• Proven ability to advise owners, executives, and leadership teams with credibility, pragmatism, and clarity
• Experience working with entrepreneur‑led and owner‑managed businesses, strong understanding of SME realities
• Comfortable working in ambiguity, structuring complex problems, and guiding clients to confident strategic decisions

Responsibilities

• Lead high‑impact advisory mandates that help entrepreneurs define growth objectives, priority markets, and customer segments
• Clarify and strengthen value propositions, positioning, and go‑to‑market strategy
• Design scalable marketing and sales management practices (planning, governance, metrics, operating cadence)
• Align marketing, sales, and commercial decisions with overall business strategy
• Help clients use market insight, performance indicators, and emerging tools to improve planning, prioritization, and decision‑making
• Translate business and growth challenges into structured assessments, clear strategic choices, and actionable roadmaps
• Deliver practical frameworks, tools, and recommendations that leadership teams can adopt and sustain internally
• Coach owners and leadership teams to strengthen strategic thinking, accountability, and execution discipline in marketing and growth initiatives
• Act as a senior subject matter expert in strategic marketing and growth planning for Canadian SMEs
• Stay current on market trends, go‑to‑market models, customer acquisition practices, and emerging approaches shaping how organizations plan and manage growth
• Contribute to the evolution of BDC Advisory’s Strategic Marketing & Growth offerings, tools, and methodologies
• Share expertise internally through coaching, knowledge transfer, and collaboration with other Advisors and Client Partners
• Partner closely with Client Partners to assess client needs, shape growth‑focused mandates, and support proposal development
• Participate in key client meetings to establish credibility, set strategic direction, and ensure a strong client experience
• Support outreach, content, and thought leadership activities that demonstrate BDC Advisory’s value in strategic marketing and business growth

Benefits

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions
• a Defined Benefit Pension Plan
• a $750 wellness and health care spending account
• In addition to paid vacation each year
• five personal days
• sick days as necessary
• our offices are closed from December 25 to January 1
• A hybrid work model that truly balances work and personal life
• Opportunities for learning, training and development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees