Senior Brand Writer

INSTALILY.AI•New York, NY

3d•$100,000 - $120,000•Hybrid

About The Position

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. The company has experienced significant traction, with revenue growing 5x over the past year and Lily driving over $200M in new annual sales for a single customer. They serve major operators like SRS Distribution and United Rentals, and collaborate with Google DeepMind and NVIDIA. InstaLILY operates in small teams with real ownership, offering clear problems, direct customer access, and the opportunity to ship code that runs in live production systems, allowing employees to see their direct impact. The company is growing rapidly and seeks individuals who want to shape its future, guided by the principles of Customers, Culture, and Code.

Requirements

3-6 years of writing experience as a copywriter, content marketer, journalist, or technical writer.
Ghostwriting experience for executives, founders, or public figures, with the ability to absorb voice from limited input and produce content without daily review.
Demonstrated writing track record across long-form, social, and editorial formats.
Current knowledge of the AI and tech landscape, including reading Substack, X, serious tech journalism, AI research commentary, and founder discourse.
Daily user of Claude and frontier AI tools, with an understanding of AI's useful applications and limitations.
Technical fluency, comfortable writing accurately about AI agents, enterprise systems, and operational industries.
Numerical fluency, comfortable with content analytics (Google Analytics, LinkedIn, HubSpot).
An experimental mindset and the ability to receive and incorporate feedback effectively.
Required: 2-3 writing samples with application (links preferred), including a ghostwriting sample or description of a ghostwriting project.
Hybrid availability: 5 days/week in the New York office for the first 6 months, then 4 days/week in person and 1 day remote.

Nice To Haves

Hands-on experience with SEO tools like Ahrefs, SEMrush, or Google Search Console.
Experience with A/B testing or experimentation platforms.
Experience with custom prompt libraries, GPTs, or workflow automations.

Responsibilities

Own the brand voice across all published content, ensuring every piece sounds like InstaLILY.
Ghostwrite LinkedIn and X content for the CEO and COO, as well as manage InstaLILY's brand presence on these platforms.
Develop long-form thought leadership pieces on topics such as AI agents, enterprise AI, and the future of industries served by InstaLILY (industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food and beverage, and field services).
Create content for various newsletters targeted at different audiences.
Write narrative-driven, specific, and credible case studies and customer stories.
Develop strategic copy and sales enablement materials, including landing pages, product positioning, one-pagers, customer-facing decks, and press release drafts.
Write content with SEO in mind.
Formulate clear hypotheses regarding drivers of traffic, engagement, or pipeline, and conduct experiments to test these hypotheses, measuring results and adapting strategy over time.