Senior Brand Marketing Manager

Turtle Fur•Morristown, VT

7h•$90,000 - $120,000•Hybrid

About The Position

The Senior Brand Marketing Manager isn’t just "managing a brand” – you are the voice of our community. You are the bridge between our high-level goals and the actual consumers who buy our gear. You are high-energy, data-informed, and deeply immersed in outdoor and Gen Z culture. You ensure that everything that Turtle Fur puts into the world is intentional, and unmistakably Turtle Fur. The Senior Brand Marketing Manager is responsible for authentically strengthening brand awareness with our target audience of outdoorsy, style-loving Gen Z women, while maintaining the love we have from our core (skiers of all ages and genders), through brand marketing strategy, campaigns, consumer engagement and activations and social media / influencer strategy and execution.

Requirements

Campaign Architecture: Proven ability to build "360-degree" campaigns.
Strategic Planning & Budgeting: You’re a pro at managing a multi-channel budget.
Influencer & Talent Negotiation: You don't just "find" influencers; you know how to vet them for authentic engagement (not just follower counts), negotiate contracts, and manage long-term ambassador relationships.
Data Literacy & KPI Tracking: You’re comfortable in the dashboard. You can set and track KPIs, and brand sentiment, and you know how to "pivot" the strategy based on what the data is telling you.
Agency Management: You have a "black book" of creative and media agencies (or the eye to find them). You know how to write a killer creative brief and how to hold external partners accountable to deadlines and quality.
Social Ecosystem Mastery: You have a native understanding of the current social landscape (TikTok, IG, Pinterest, YouTube).
Cross-Functional Leadership: You can speak "Sales" to the wholesale team, "Creative" to the designers, and "Data" to leadership. You are the glue that keeps the brand vision consistent across every department.
PR & Media Relations: You understand the modern PR landscape.
Professionalism & Enthusiasm: Embody & enthusiastically champion Turtle Fur values; as a B Corp we view business as a force for good, supporting our goals around sustainability and inclusivity. Support a culture of authenticity and accountability.
At least 7 years of experience in brand marketing or related role that demonstrates proven success

Nice To Haves

Degree in Marketing or related field not required but nice to have

Responsibilities

Architect the overarching brand marketing strategy that defines how we will capture our target consumer while staying relevant to our core.
Own the annual marketing calendar.
Lead our consumer engagement, social media, and PR strategies.
Identify, hire, and manage our creative and marketing agencies.
Build and manage relationships with athletes, influencers, and partner brands.
Manage the budget and set ambitious KPIs.
Be the best friend of our sales team, providing the brand marketing support they need to win at retail.