Interim Senior Brand Marketing Manager

The Duke of Edinburgh's Award

17h

About The Position

We’re looking for an exceptional brand marketing manager who can step into a critical role at the DofE as we embark on an exciting new strategy – World Ready. You’ll spearhead continued growth of one of the UK’s most loved charities, developing a new brand strategy, setting up values-led partnerships, positioning the brand to meet audience needs and wants, and executing integrated campaigns that extend the DofE’s reach, influence and income. You’ll champion the audience in everything we do and be passionate about data driving decisions. You’ll manage a small team, driving brand marketing activity that delivers against strategic objectives, whilst supporting internal teams; being the brand guardian, shaping propositions and products and delivering creative and impactful marketing strategies to grow targeted participation and fundraising. A key member of the Engagement leadership team, you’ll offer strategic counsel across the charity and be a trusted voice of experience as we continue to build our brand marketing approach.

Requirements

Experience of leading a marketing team of 2+ people
Excellent knowledge of integrated brand marketing processes including brand management and development
A proven track record crafting and implementing multichannel brand marketing strategies
Experience in developing and managing paid advertising campaigns
Experience across audience research and supporter journeys
Excellent ability to build strong relationships and influence at all levels
Excellent verbal and written communication skills
Good understanding of brand marketing KPIs, CRMs and GDPR

Nice To Haves

Experienced and creative self-starter who knows how to work well in a fast-paced and evolving environment, who can hit the ground running

Responsibilities

Developing a new brand strategy
Setting up values-led partnerships
Positioning the brand to meet audience needs and wants
Executing integrated campaigns that extend the DofE’s reach, influence and income
Championing the audience in everything we do
Managing a small team, driving brand marketing activity that delivers against strategic objectives
Supporting internal teams as the brand guardian
Shaping propositions and products
Delivering creative and impactful marketing strategies to grow targeted participation and fundraising
Offering strategic counsel across the charity
Being a trusted voice of experience as we continue to build our brand marketing approach