The Ride Platform - Senior Brand & Marketing Designer

The Ride Platform • Austin, TX

6d • Onsite

About The Position

The Ride Platform is seeking a Senior Brand & Marketing Designer to build awareness and drive demand for its car rental marketplace, Ride. This role will also contribute to Roamly's brand campaign and work across Outdoorsy, Ride, and Roamly. The day-to-day responsibilities include creating campaign creative, product marketing launches, lifecycle design, and short-form social content. A significant part of the role involves brand design for Ride, with a focus on marketing objectives. The ideal candidate will possess a marketing mindset, starting with the audience and funnel, developing a strategic point of view backed by insights. This position reports to the VP of Design and collaborates closely with Integrated Marketing and Product Design teams, offering autonomy and a nimble process. The company is profitable and expanding internationally, meaning the work will have a global impact.

Requirements

• 8+ years in marketing, communication, and product/brand design
• Experience in-house at a well-known consumer brand, or at a top-tier brand or advertising agency, with campaign work to show
• Developed a marketing mindset and passionate commercial curiosity
• Hands-on from concept through final asset
• Comfortable working independently in a fast-moving environment
• Organizational and communication skills to integrate with cross-functional teams
• Confidence to ask the tough questions, challenge the brief, and make a case for doing things differently
• Figma is your main design tool, but fluent in a suite of design tools including motion
• Already use AI in your design work (Figma Weave, Claude Design, or creating a generative pipeline)
• Strong typography and art direction skills
• Real motion design chops
• Alert and dialed in to creativity in all its dimensions and continually absorbing inspiration
• Already live in Austin, TX, or San Francisco, CA, OR ready to move before your start date

Nice To Haves

• Experience in marketplaces (from Airbnb to Etsy)
• Experience in travel or mobility (from Uber to Turo)
• A real interest in two-sided marketplace dynamics (supply and demand, hosts and guests, trust)
• Experience launching a new tech-focused brand or product from zero
• Experience designing for international audiences, or localization at scale

Responsibilities

• Lead creative for the Ride launch: campaigns, paid and organic social, landing pages, motion
• Extend Roamly's brand campaign into organic marketing channels
• Design full-funnel marketing across our marketplaces, from product launch assets to email, push, and in-app creative
• Make short-form video and motion for Instagram, TikTok, and YouTube
• Tailor creative to each brand's audiences (guests, hosts) and use performance data to shape the next round
• Build and maintain a marketing design system in Figma/Claude
• Design that works across brands
• Build AI-assisted workflows (Figma Weave, Claude, generative pipelines) that speed up campaign variations and localization

Benefits

• Competitive Compensation: Base salary range of $125,000 - $145,000 DOE.
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
• Equity: Opportunity to earn equity compensation.
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed