The Ride Platform - Senior Brand & Marketing Designer

The Ride Platform•Austin, TX

6d•$125,000 - $145,000•Onsite

About The Position

The Ride Platform is seeking a Senior Brand & Marketing Designer to build awareness for Ride and grow demand across Outdoorsy.com. This role will also support Roamly's new brand campaign in organic channels. The position requires flexibility to work across Outdoorsy, Ride, and Roamly, focusing on campaign creative, product marketing launches, lifecycle design, and short-form social content. The designer will play a key role in shaping Ride's identity in service of marketing efforts. The ideal candidate will think like a marketer, starting with the audience and funnel, developing a strategic point of view backed by insights. This role reports to the VP of Design and collaborates closely with Integrated Marketing and Product Design within a small, autonomous team with a nimble process. The company is profitable and expanding internationally, meaning the work will have global reach.

Requirements

8+ years in marketing, communication, and product/brand design (hybrid skills required)
Uncompromising ambition to create world-class work with creative good taste and worldview to inspire surprising solutions
Experience in-house at a well-known consumer brand, or at a top-tier brand or advertising agency, with demonstrable campaign work
Marketing mindset and passionate commercial curiosity: thinking about audience insights and business priorities as much as aesthetics
Hands-on approach from concept through final asset, taking pride in owning craft
Understanding the value of a ‘great idea’ and building work around a creative strategy that creates emotional resonance
Comfortable working independently in a fast-moving environment with organizational and communication skills to integrate with cross-functional teams
Confidence to ask tough questions, challenge the brief, and make a case for doing things differently
Figma as the main design tool, fluent in a suite of design tools including motion
Experience using AI in design work (Figma Weave, Claude Design, or creating generative pipelines)
Strong typography and art direction skills
Real motion design chops
Alert and dialed in to creativity in all its dimensions, continually absorbing inspiration
Already live in Austin, TX, or San Francisco, CA, OR ready to move before start date

Nice To Haves

Experience in marketplaces (e.g., Airbnb, Etsy)
Experience in travel or mobility (e.g., Uber, Turo)
Real interest in two-sided marketplace dynamics (supply and demand, hosts and guests, trust)
Experience launching a new tech-focused brand or product from zero
Experience designing for international audiences, or localization at scale

Responsibilities

Lead creative for the Ride launch: campaigns, paid and organic social, landing pages, motion
Help extend Roamly's brand campaign into organic marketing channels
Design full-funnel marketing across our marketplaces, from product launch assets to email, push, and in-app creative
Make short-form video and motion for Instagram, TikTok, and YouTube
Tailor creative to each brand's audiences (guests, hosts) and use performance data to shape the next round
Build and maintain a marketing design system in Figma/Claude Design that works across brands
Build AI-assisted workflows (Figma Weave, Claude, generative pipelines) that speed up campaign variations and localization

Benefits

Competitive Compensation: Base salary range of $125,000 - $145,000 DOE.
Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
Equity: Opportunity to earn equity compensation.
Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
Vibrant Culture: Catered lunches, happy hours, and team-building events.
Work-Life Balance: Marketplace discounts and a culture that values the balance between work and adventure.

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