Senior Brand Manager

Indiana Packers Corporation • Delphi, IN

13h • Hybrid

About The Position

The Brand Manager will steward a portfolio of established regional processed-meat brands-including Field, Fischer's, Mickelberry, Kentuckian Gold, Indiana Kitchen, and Scott Pete-while supporting the full innovation pipeline from concept through commercialization. This role blends classic brand management discipline with hands-on project leadership, cross-functional orchestration, and data-driven decision-making.

Requirements

• 5+ years of CPG brand management, preferably processed meats.
• Proficiency with syndicated/shopper/household data.
• Strong project management and communication skills.
• Experience with packaging development.
• Bachelor's degree required

Nice To Haves

• MBA optional

Responsibilities

• Manage day-to-day health of assigned regional brands.
• Monitor volume, share, distribution, and pricing performance.
• Partner with Sales on execution and promotional strategy.
• Collaborate with R&D on SKU rationalization and formula improvements.
• Develop annual brand plans.
• Lead cross-functional teams through end-to-end commercialization.
• Own project timelines and stage-gate readiness.
• Guide packaging structure and design decisions.
• Develop consumer-backed and customer-backed recommendations.
• Leverage Circana, Numerator, 84.51, Scintilla data sources.
• Conduct business diagnostics and post-launch reviews.
• Translate insights into recommendations.
• Serve as hub of communication across teams.
• Deliver internal and external presentations.
• Manage agency partners as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees