Senior Brand Manager, Fragrance & Personal Care (Temporary Position)

Maesa•New York, NY

2d•$50 - $55•Hybrid

About The Position

Maesa is seeking a skilled and passionate Senior Brand Manager for an approximate 6-month contract. This role requires proven experience in brand marketing across fragrance, beauty, personal care, or consumer goods to help build, scale, and evolve one of Maesa's brands into a cohesive lifestyle brand. The position is high-impact, focusing on bringing brands to life through best-in-class visual merchandising, brand storytelling, and flawless execution across retail, digital, and experiential touchpoints. The Senior Brand Manager will lead go-to-market strategies for new launches and seasonal programs across multiple categories, with a strong point of view on how the brand manifests as a cohesive lifestyle brand across fragrance, personal care, and men's categories. This role involves shaping and scaling the brand through strategy, storytelling, and 360° execution across all consumer touchpoints. The ideal candidate will be culturally fluent and trend-aware, with the ability to translate current trends into relevant, shoppable, retail-ready brand moments. The role is based in NYC, with a minimum of 3 days per week expected in the office.

Requirements

6+ years of brand marketing experience in CPG, beauty, personal care or fragrance; Fortune 500 experience preferred, startups and midsize also welcome
Proven track record of launching new products, implementing go-to-market strategies and building brands
Strong project management skills, ability to manage multiple categories and projects simultaneously under tight deadlines
Highly organized, detail-obsessed, and comfortable owning complex execution
Strong visual merchandising experience, with the ability to critically evaluate, improve, and elevate shelf presence.
Deep understanding of omnichannel marketing, including merchandising and in-store retail, e-commerce, and digital.
Trade marketing working with retailers (i.e. Target, Walmart, Amazon, etc)
Deep interest in and knowledge of fragrance and beauty trends. Cultural-forward and trend savvy
Data-driven. Strong analytical skills with the ability to interpret data and translate it into action.
Impeccable communication and storytelling skills—both written and verbal. Must be comfortable creating presentations and presenting in key stakeholder/ retail meetings.
Creative thinker with a sharp eye for creative, aesthetics, and copywriting. Ability to translate to omni-channel storytelling.
Strong interpersonal skills, ability to communicate with all levels, partner well with cross-functional team, agencies and retail partners
Thrive in an entrepreneurial, fast-paced environment. Open to change and ambiguity
Problem solver with a proactive approach to projects. A self-starter who consistently thinks ahead, shows initiative and drive, finds solutions and follows through.
Team player with a strong work ethic. Flexibility and willingness to take on additional responsibilities when needed.
Positive and professional with an entrepreneurial mindset.
Proficient in Microsoft Office (Outlook, PowerPoint, Excel, Word, Teams, etc)

Nice To Haves

Knowledge of P/L and cost management is an asset.
Knowledge of IRI/Nielsen is a plus.

Responsibilities

Set vision and define success for the brand as a fragrance-led lifestyle brand.
Define, lead, and execute GTM strategy and annual brand marketing plans, including business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
Translate brand strategy into clear retail, visual merchandising, and storytelling frameworks that scale across doors.
End-to-end execution of brand initiatives across fragrance and personal care, from ideation through launch.
Own and manage multiple brand projects, including in-store visual merchandising, campaigns, promotions, seasonal moments, and innovation launches to deliver on-time with executional excellence.
Serve as the day-to-day executional lead, ensuring timelines, details, and deliverables are met with precision.
Develop clear, inspiring briefs that translate brand strategy into actionable creative direction, with a strong emphasis on visual storytelling and shopper experience.
Partner closely with Sales and retail partners to ensure brand vision.
Plan and flawlessly execute launch 360 marketing programs, including assortment, launch toolkits, retailer pitches, competitive deep dives, and support of digital/e-commerce and website.
Become the brand storyteller and visual editor across fragrance, men’s, and personal care, ensuring every touchpoint is intentional and culturally relevant.
Write clear briefs and bring a sharp eye to all creative, with strong instincts for aesthetics, copy, composition, and detail in creative and presentations.
Build brand equity with an ecosystem of creative content and seamless connections through commerce.
Oversee brand experience to seamlessly integrate across the consumer journey.
Define data-based audiences, and partner cross-functionally to deliver marketing communications objectives.
Own and manage marketing budget, ensuring strong organizational skills, with an ROI mindset on marketing investments and strong year-end budget delivery.
Analyze market and business to identify opportunities for growth, refine strategies and ensure objectives are met.
Exercise critical thinking to set high performance standards, measure success, and adjust plans to deliver against growth agenda.
Lead post-launch analyses and business reviews with support from teams and cross-functional partners.
Coach and develop Associate, including business objectives, performance, personal development, and training plans.
Provide coaching, feedback, and guidance to Associate.
Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
Lead cross-functional collaboration across Integrated Marketing, Sales, Creative, Innovations, Ops, and agencies to deliver seamless execution across categories.
Balance multiple workstreams and priorities while maintaining brand cohesion and executional excellence.
Drive alignment strategy with senior management and key commercial stakeholders at all levels.
Consult with cross-functional partners and drive alignment across the organization.
Participate in key sales and marketing presentations.