Senior Brand Manager

Palo Alto Networks•Office - USA - CA - Headquarters, CA

6d•Onsite

About The Position

The Brand & Creative team plays a pivotal role responsible for evolving Palo Alto Networks’ brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security. Reporting into the Brand Director, this Brand manager will drive the flawless execution of the global brand and creative strategy, shaping perception, building durable brand equity, and amplifying the company’s platform vision across all audiences and touchpoints. In this role, you will be responsible for the seamless execution of our global brand strategy, creative / campaign development, brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks’ value as it continues its transformation from product-centric leader to unified, platform-driven innovator.

Requirements

8-10+ years brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media and experiential within a leading technology environment
Proven ability to own campaign development, delivering on anticipated outcomes and shaping corporate & product narratives in creative, customer-first activations
Demonstrated understanding of brand building principles and the consumer journey from awareness to consideration to demand gen.
Outstanding creative judgment, and comfortable independently guiding creative teams
Proven analytical skills with experience extracting and interpreting campaign performance data
Excellent written, verbal communication & organizational skills; ability to articulate brand messages clearly and compellingly
A "get things done" creative problem solver who thrives in ambiguity and continuously pushes the boundaries of traditional enterprise tech marketing.

Responsibilities

Leads the execution of global, innovative, and high impact campaigns and programs by being a driver of the work in partnership with teams, and your peers across Marketing.
Drives the flawless execution of the Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.
Drives integrated campaign / creative development against the company’s brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels.
Executes on our full year modern marketing plan.
Partners with our internal Creative team to execute on our AI-first creative strategy that balances bespoke, world-class craft with scalable, repeatable asset production.
Leads the execution of our creative strategy and production for integrated, 360-degree global campaigns, ensuring seamless consistency across awareness, consideration, and demand generation stages of the user journey.
Partners closely with working teams across Product Marketing, Media, Events & Comms teams to develop strategically sound marketing briefs that drive our always on creative development process.
Ensures our brand standards, visual systems, and tone of voice are executed flawlessly, enabling global teams to execute with speed while maintaining absolute brand integrity.
Leads the always on execution of our Palo Alto Networks’ executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company’s position as a trusted authority.
Owns brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally.
Leverages data, research, and insight to continuously refine how we work across campaign & creative development.
Acts as a student that never graduates by driving documented post-mortems after every major piece of work is launched so we can incorporate those learnings into the way we work next time.