Senior Brand Manager – Opti-Free® Contact Lens Care

Alcon•Fort Worth, TX

1d•Onsite

About The Position

At Alcon, the Senior Brand Manager for Contact Lens Care Brands will lead the business delivery for Opti-Free® and Clear Care®, while also driving strategic corporate brand initiatives. This role is more than a marketing position; it's an opportunity to lead iconic brands and shape the future of eye care. The Senior Brand Manager will be the strategic driver and brand champion, collaborating across the full marketing ecosystem—including media, creative, digital, and shopper marketing—and partnering with best-in-class agencies to execute bold ideas. The ideal candidate is a strategic thinker, a hands-on doer, and a collaborative leader who thrives in fast-paced environments, capable of influencing without direct authority and turning ideas into action.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
The ability to fluently read, write, understand and communicate in English
7 Years of Relevant Experience

Nice To Haves

CPG marketing experience with a proven track record of building and growing brands.
Strong leadership, strategic thinking, and business acumen.
Experience managing agencies and leading integrated marketing campaigns.
Ability to influence, collaborate, and thrive in a fast-paced environment.
Data-driven decision-making with a keen eye for insights and trends.
Expertise in consumer advertising, media, and digital marketing.
Exceptional communication and storytelling skills.
Strong understanding of design principles and how they influence consumer behavior at shelf
Proven success launching and scaling new products.
Action-oriented and resourceful, with a track record of turning strategy into execution without direct authority.
Ability to take initiative and drive projects independently in a fast-paced environment.
Strong influencing skills to mobilize and inspire cross-functional teams and external partners toward shared goals.
Ability to prioritize, challenge assumptions, and adapt to change.

Responsibilities

Lead brand strategy and execution to accelerate growth and strengthen category leadership.
Drive business performance with a general manager mindset—own forecasts, P&L thinking, and deliver the business.
Create breakthrough campaigns that connect with consumers and healthcare professionals.
Partner cross-functionally and with agencies to deliver flawless execution.
Make innovation initiatives real, by executing against insights and trends that keep our brands ahead.