Senior Brand Manager – Cardiometabolic Health (CMH)

Eli Lilly and Company • Toronto, ON

6d • CA$70,500 - CA$163,900 • Hybrid

About The Position

Reporting to the Marketing Director, CMH, the Senior Brand Manager will lead the development and execution of brand strategy for Lilly Canada's cardiometabolic health portfolio, with a focus on chronic weight management (CWM)/obesity. This individual will be a critical driver of sustained brand performance and lead brand pre/post NOC delivery. Including but not limited to developing launch plans, thought leader engagement, environmental shaping, go to market strategy, consumer activation and other deliverables related to the CMH portfolio. The successful candidate demonstrates leadership and agility while working closely with local cross-functional, global, IBU teams to evolve and strengthen brand strategy in a rapidly evolving and competitive market.

Requirements

• University degree
• 5+ years of marketing experience
• Proven experience in brand management, including new product launches
• Local pharmaceutical marketing experience
• Extensive omnichannel marketing experience
• Demonstrated ability to lead, partner and align cross-functional teams toward a common goal
• Track record of innovative, non-conventional approaches to customer engagement
• Learning agility and comfort with change in high-stakes environments
• Strong project management skills — able to manage detailed, complex, multi-workstream initiatives
• Business acumen: budget management, strategic trade-offs, lead measure development and monitoring
• Excellent interpersonal, written, and verbal communication skills
• Proficient in Excel, Word, and PowerPoint

Nice To Haves

• Consumer marketing experience an asset
• NILEX management experience an asset
• Understanding of metabolic disorders and the competitive landscape in obesity, CWM, and diabetes an asset
• Bilingualism (English/French) an asset

Responsibilities

• Drive the development and implementation of brand vision and strategy across CMH
• Lead efforts to change beliefs and drive adoption among HCPs, thought leaders, and consumers, including championing long-term perception changes about obesity
• Own the development and end-to-end execution of brand plans, ensuring strategies translate into impactful, on-time delivery across all channels and customer touchpoints
• Gain deep customer insights across patients/people with obesity, payers, and HCPs to inform brand strategy
• Collaborate with consumer marketing team to develop and execute strategy across paid, earned, shared, and owned media, including private ecosystem partnerships (telehealth, pharmacy, etc.) that deliver end-to-end consumer journeys
• Drive innovative, bold, and comprehensive omnichannel customer engagement (OCE) planning – digital, field, CRM, consumers, and patient support channels
• Partner with local agency partners, Lilly Global and IBU teams to ensure strategic alignment and efficient use of shared resources
• Lead the annual customer planning and operational plan processes for obesity portfolio
• Manage overall commercial brand budget
• Support Lilly's transformation agenda by institutionalizing the commercial shifts necessary to deliver on the CMH strategy
• Collaborative team player who brings flexibility and a can-do attitude to a dynamic landscape

Benefits

• company bonus
• pension plan
• vacation benefits
• healthcare benefits
• flexible benefits
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior