Senior Brand & Experience Strategist

Struck•Salt Lake City, UT

About The Position

We are seeking a Senior Brand & Experience Strategist who understands that great strategy starts with people. This role requires someone endlessly curious about how businesses grow, how brands earn relevance, and how experiences shape behavior. The ideal candidate will connect research, insight, creativity, and business objectives to uncover opportunities that move clients forward. STRUCK emphasizes insight-led, human-centered strategic thinking, and this role is central to that approach.

Requirements

5+ years of experience in strategy within an agency, consulting, innovation, or brand environment.
Proven experience leading strategy for complex brands and multidisciplinary projects.
Expertise in brand positioning, messaging architecture, audience definition, customer experience strategy, journey mapping, workshop facilitation, insight synthesis, and strategic recommendations.
Experience conducting both primary and secondary research using qualitative and quantitative methodologies.
Exceptional presentation, storytelling, and communication skills.
The ability to simplify ambiguity into compelling narratives and actionable plans.
Experience collaborating across creative, digital, experiential, and physical environments.
A strong appreciation for design, storytelling, user experience, and business strategy.

Nice To Haves

Insight-driven: Uncover patterns, identify opportunities, and transform information into actionable strategies that inspire teams and clients alike.
Human-centered: Naturally balance customer needs, business goals, and brand aspirations to create experiences that matter.
A strategic lead: Confidently own strategy for major client engagements, guide discovery, and help teams navigate complex business challenges while bringing others along in the process.
A facilitator: Know how to bring diverse perspectives together, lead collaborative workshops, and build alignment around opportunities and priorities.
A systems thinker: Connect brand, experience, messaging, positioning, customer journeys, and measurement into cohesive strategic frameworks.
A collaborator: Enjoy working alongside designers, writers, architects, producers, technologists, and client partners, believing the best ideas emerge together.
Curious by nature: Stay informed on emerging technologies, consumer behavior, AI-enabled research, innovation, and cultural shifts because understanding what's next is part of your craft.

Responsibilities

Lead strategic discovery and research for complex client engagements.
Develop brand positioning, messaging frameworks, audience definitions, customer journeys, and strategic recommendations.
Plan and facilitate client workshops, stakeholder interviews, and collaborative working sessions.
Design and execute primary and secondary research initiatives.
Synthesize qualitative and quantitative research into compelling insights and actionable recommendations.
Develop creative briefs, experience strategies, and strategic frameworks that guide cross-functional teams.
Partner closely with Creative Directors, Client Partners, Designers, Architects, and Producers throughout project lifecycles.
Help shape new business opportunities by contributing strategic thinking during pitches and discovery conversations.
Continue evolving STRUCK's strategy processes, templates, methodologies, and thought leadership.
Identify opportunities to integrate emerging research methods, AI tools, and innovation practices into our strategic work.