Senior Brand Designer

Norm Ai•New York, NY

10d•$130,000 - $170,000•Hybrid

About The Position

Norm Ai, the agentic law company, is seeking a Senior Brand Designer to be the first designer on their Marketing team's Design function. This role reports directly to the Design Director and will be instrumental in building and evolving the visual identity across all touchpoints for both Norm Ai and Norm Law. The position requires expertise in web design and CMS. The ideal candidate will play a key role in evolving the distinct visual systems for each brand, particularly as they come to life on the web. This is a key individual contributor role with significant ownership.

Requirements

5+ years of experience in brand design, with a strong portfolio showing range across identity systems, campaigns, marketing collateral, and digital experiences.
Mastery of Figma, Adobe Creative Suite, and prototyping tools, with a sharp eye for typography, layout, and visual storytelling across mediums.
Experience building and maintaining brand guidelines, templates, and component libraries that keep a growing brand consistent.
Working knowledge of a modern CMS platform, with the ability to partner with developers to ship web projects when needed.
Strong communication skills to manage multiple concurrent projects, prioritize effectively, and keep cross-functional partners aligned.
A self-starter who moves fluidly between big-picture brand thinking and hands-on execution, and takes pride in end-to-end ownership.
AI Fluency: Actively use AI in day-to-day work to support thinking, creation, and problem-solving, improving quality and speed.

Nice To Haves

Experience building or evolving a brand across two distinct entities, sub-brands, or product lines.
Experience with or curiosity about AI-powered design tools and workflows.
Familiarity with legal technology or another complex enterprise category.
Experience designing for both consumer-facing and B2B/enterprise audiences.
A portfolio that includes motion, illustration, or other supporting disciplines beyond core brand and web design.

Responsibilities

Shape design work spanning brand identity, marketing collateral, event design, social content, and internal communications, ensuring consistency and quality across both Norm Ai and Norm Law's distinct visual systems.
Partner with Marketing to translate strategy into compelling visual execution for campaigns and launches, from concept through final delivery.
Own and evolve brand guidelines, component libraries, and templates to ensure brand cohesion as the company scales.
Serve as the go-to for web design and CMS work, including building, launching, and maintaining responsive pages, and partnering with developers to ship polished, on-brand experiences.
Balance a range of concurrent initiatives across formats and mediums, prioritizing effectively and communicating status updates proactively to cross-functional partners.