Senior Brand & Customer Marketing Specialist, Air & Water

GE Appliances • Louisville, KY

55d

About The Position

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities . Interested in joining us on our journey? The Brand & Customer Marketing Specialist, Air & Water will lead efforts to develop key distributor and dealer customers in the HVAC and Plumbing channel for the West region and support our key national customers, plus own key marketing projects to develop the GE/Haier brand. The role’s primary focus will be on customer development and key responsibilities include partnering with sales, brand and product teams to lead the dealer program education and training, fuel dealer conversion, maximize co-op utilization, and optimize fund usage to deliver a strong ROI. This role will work with its west and national sales counterparts to further develop the GE, Haier, and/or Air & Water brands by leading projects such as activation of tradeshows, website strategy, seasonal programs, digital marketing campaigns, new product launches, and more. The ideal candidate has experience leading and influencing across internal and external organizational structures, a passion for customer service and growing the business, and a proven track record of getting things done.

Requirements

• Bachelor’s degree from an accredited university or college
• 5 years of experience in one or more of the following areas: Marketing, Sales, Commercial or other relevant area
• Experience supporting customer teams or managing multiple stakeholders
• Demonstrated ability to manage strategic or tactical marketing plans
• Articulate and effective communicator
• Excellent interpersonal skills and strong presentation skills
• Team player; committed to helping create an inclusive team environment
• Energetic, positive, self-starter
• Demonstrated excellence in time management, planning and detail oriented
• Must be willing and able to travel 10-25%

Nice To Haves

• Experience in HVAC, Plumbing, or other Home Services

Responsibilities

• Field Marketing: Partner with our customers to create winning strategies, executions, and local marketing that grow our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc.
• Internal Relationship Builder: Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs.
• External Relationship Builder: Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market.
• Digital Marketing : Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more.
• Trade Show Activation: Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy.
• Data, Analytics, KPIs: Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges.
• Budget Management: Manage budget for region and key projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees