Marketing Specialist- Brand Channels

GoTo Foods • Sandy Springs, GA

4d

About The Position

The Marketing Specialist for the Global Channels Retail Licensing Division
provides marketing expertise needed for the Retail Licensing Team and its
licensing partners to achieve their objectives. This position participates in
the development of Licensing marketing objectives and is responsible for
developing, executing and assessing the effectiveness of Licensing marketing and
promotional efforts across all 7 of the brands under the Focus Brands umbrella.

Provides input to the Channels marketing team to develop specific marketing,
plans and programs for initiatives and product launches to achieve desired
objectives and targets.

Works with Business Development teams to create marketing material for
presentations/meetings to new and existing partners to showcase GoTo Foods'
value and potential/enhanced partnership opportunities; attends meetings as
appropriate to gather information and share expertise.

Oversees the preparation for targeted tradeshows and events to ensure proper
submission of partnership/brand information and development of material that
highlights our products/brands.

Champions GoTo Foods Brands with internal and external stakeholders
(Franchisees, Partners and internal team) and advances understanding and support
for the added value created by strategically licensing and partnering in
multiple marketing channels.

Responsibilities

• Participates in the development of Licensing marketing objectives
• Develops, executes and assesses the effectiveness of Licensing marketing and promotional efforts across all 7 of the brands under the Focus Brands umbrella
• Provides input to the Channels marketing team to develop specific marketing plans and programs for initiatives and product launches to achieve desired objectives and targets
• Works with Business Development teams to create marketing material for presentations/meetings to new and existing partners to showcase GoTo Foods' value and potential/enhanced partnership opportunities; attends meetings as appropriate to gather information and share expertise
• Oversees the preparation for targeted tradeshows and events to ensure proper submission of partnership/brand information and development of material that highlights our products/brands
• Champions GoTo Foods Brands with internal and external stakeholders (Franchisees, Partners and internal team) and advances understanding and support for the added value created by strategically licensing and partnering in multiple marketing channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed