Brand Marketing Specialist

Resorts World Las Vegas•Las Vegas, NV

14h•Onsite

About The Position

The Brand Marketing Specialist supports the Resorts World Las Vegas Marketing & Advertising team in the development and execution of brand initiatives and consumer-facing programs. This entry-level role helps execute integrated marketing plans, assists in campaign activation across multiple channels, and contributes to efforts that drive brand awareness, guest engagement, and market share growth.

Requirements

At least 21 years of age.
High school diploma or equivalent required.
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent communication and interpersonal skills; able to collaborate effectively with cross-functional teams.
Demonstrates creativity, adaptability, and a solution‑oriented mindset.
Familiarity with marketing principles, branding, and multi-channel campaign execution.
Maintains a professional appearance and adheres to company policies and brand standards.
Ability to work varied shifts including nights, weekends, and holidays, as needed.
Proof of eligibility to work in the United States.
Ability to obtain and maintain any required licenses for the position.
Internship or 1–2 years experience in marketing, brand, creative, or related fields preferred but not required.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Advertising, or related field.
Experience in hospitality, travel, entertainment, luxury, or lifestyle marketing (internships acceptable).
Experience with project management or workflow platforms (Asana, Monday.com, Trello, etc.).
Familiarity with print production, digital asset specs, and content management workflows.

Responsibilities

Assist in the creation, coordination, and implementation of marketing plans and programs that increase awareness, support revenue goals, and promote property products and services.
Support the creative development process across brand assets—signage, website content, digital and print advertising, email, and collateral materials.
Collaborate with internal teams including Hotel Operations, Food & Beverage, Retail, Nightlife, Entertainment, and Casino Marketing, as well as external partners and agencies.
Partner with Digital Marketing to activate and traffic strategies across web, social media, CRM, paid digital, and other channels.
Help coordinate the development of visual assets, including scheduling photo/video shoots and supporting onsite production needs.
Ensure brand consistency across all advertising, collateral, and internal/external communications.
Maintain inventory of marketing collateral and ensure files and proofs are organized and archived properly.
Support production of property signage (permanent, temporary, and digital) and assist with special event and sponsorship activations.
Contribute to guest experience initiatives related to entertainment, activations, opening events, and weekly programming.
Utilize personal device/cell phone for work-related operational tasks, communication, and review of company documents.
Perform other job‑related duties as assigned.