Senior Director, Brand Marketing
About The Position
We're looking for a Senior Director of Brand Marketing to define and scale Crunchyroll's global brand for anime fans. Reporting to the SVP, Brand & Community, you'll own the end-to-end brand vision and ensure Crunchyroll remains clear, distinctive, and culturally relevant in a fast-evolving global entertainment landscape. You'll oversee brand strategy, campaigns, and creative expression across markets, balancing long-term brand equity with near-term growth. You'll shape how Crunchyroll shows up across campaigns, partnerships, and cultural moments, strengthening fan connection and expanding global reach. We ask that you have strong executive presence, cross-company influence, and the ability to operate at both strategic and operational depth.
Requirements
- 15+ years in brand marketing with senior leadership experience
- Global brand leadership experience
- Track record of building differentiated, culturally relevant brands
- Experience in anime, entertainment, media, gaming, or culture-focused brands
- Experience engaging passion-driven audiences or fandoms
- Strong creative judgment and storytelling instincts
- Proven ability to lead senior teams and influence executives
- Experience leading consumer-facing marketing campaigns and partnerships
Responsibilities
- Define and evolve Crunchyroll's global brand strategy, positioning, and narrative in alignment with company vision and long-term growth objectives
- Serve as the primary steward of the brand, ensuring consistency, clarity, and differentiation across all consumer touchpoints
- Identify white space and emerging opportunities within anime, fandom, and broader culture
- Lead the development and execution of large-scale, integrated brand campaigns
- Drive emotional connection with fans while delivering measurable business impact, including subscriber growth
- Partner closely with Creative, Comms, Growth, Product Marketing, Content, and Regional teams
- Set the creative vision and bar for brand expression
- Oversee brand identity, voice, and storytelling across advertising, social, content and partnerships
- Lead brand moments tied to major releases, events, and cultural milestones
- Embed brand thinking across all teams and lines of business
- Serve as a senior advisor to executive leadership on brand health and cultural relevance
- Align global and regional stakeholders around a unified brand vision
- Build, lead, and mentor a high-performing global brand marketing team
- Establish clear priorities, operating rhythms, and success metrics
- Lead agency and partner relationships with high standards
- Define and track brand health metrics including awareness, affinity, and advocacy
- Leverage fan insights and data to refine strategy and execution
- Balance qualitative cultural signals with quantitative performance data
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
