Senior Director, Brand & Marketing Strategy
About The Position
Service Center CSCS TX Key Responsibilities 1. Brand & Reputation Leadership Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet. Lead brand governance and protect Caliber’s reputation in partnership with PR, Corporate Communications, and senior leaders. Develop and execute Caliber’s thought leadership strategy, including executive platforms, bylined articles, speaking opportunities, and industry engagement. Translate Caliber’s purpose and values into compelling narratives that strengthen trust with external stakeholders. 2. Content & Channel Activation Direct the Content & Creative Studio to deliver high-quality campaigns, sales enablement tools, and thought leadership assets. Oversee Paid, Owned, and Earned channel strategies, ensuring content is amplified effectively across web, social, events, sponsorships, and earned media. Manage agency and partner relationships to extend capabilities and scale execution. Ensure creative and campaigns are aligned with business goals and deliver measurable results. 3. Market Strategy & Business Partnership Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust. Collaborate with Corporate Communications on internal alignment and with Talent on recruitment-related messaging, ensuring consistency across the Caliber brand. Track and analyze marketing performance metrics, industry trends, and competitor insights to inform strategy and adjust plans as needed. Manage marketing resources and budgets with a focus on efficiency, impact, and continuous improvement. Qualifications 12–15+ years of progressive marketing leadership, with at least 5 in senior brand, content, or strategy roles. Proven ability to lead lean, high-performing teams and scale impact through prioritization, partnerships, and smart resource management. Strong expertise in integrated marketing, including Paid, Owned, and Earned channels. Demonstrated success in building brand reputation, content strategy, and market-facing campaigns that drive measurable business outcomes. Strong analytical and storytelling skills, with the ability to simplify complexity into compelling narratives. Bachelor’s degree in Marketing, Business, or related field required; advanced degree or professional certifications preferred. Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. Must be eligible to work in the U.S. with no restrictions.
Requirements
- 12–15+ years of progressive marketing leadership, with at least 5 in senior brand, content, or strategy roles.
- Proven ability to lead lean, high-performing teams and scale impact through prioritization, partnerships, and smart resource management.
- Strong expertise in integrated marketing, including Paid, Owned, and Earned channels.
- Demonstrated success in building brand reputation, content strategy, and market-facing campaigns that drive measurable business outcomes.
- Strong analytical and storytelling skills, with the ability to simplify complexity into compelling narratives.
- Bachelor’s degree in Marketing, Business, or related field required
- Must be eligible to work in the U.S. with no restrictions.
Nice To Haves
- advanced degree or professional certifications preferred.
Responsibilities
- Brand & Reputation Leadership Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet.
- Lead brand governance and protect Caliber’s reputation in partnership with PR, Corporate Communications, and senior leaders.
- Develop and execute Caliber’s thought leadership strategy, including executive platforms, bylined articles, speaking opportunities, and industry engagement.
- Translate Caliber’s purpose and values into compelling narratives that strengthen trust with external stakeholders.
- Direct the Content & Creative Studio to deliver high-quality campaigns, sales enablement tools, and thought leadership assets.
- Oversee Paid, Owned, and Earned channel strategies, ensuring content is amplified effectively across web, social, events, sponsorships, and earned media.
- Manage agency and partner relationships to extend capabilities and scale execution.
- Ensure creative and campaigns are aligned with business goals and deliver measurable results.
- Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust.
- Collaborate with Corporate Communications on internal alignment and with Talent on recruitment-related messaging, ensuring consistency across the Caliber brand.
- Track and analyze marketing performance metrics, industry trends, and competitor insights to inform strategy and adjust plans as needed.
- Manage marketing resources and budgets with a focus on efficiency, impact, and continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Director
