Senior Director, Brand Strategy

Avalere Health • Philadelphia, PA

5d • $120,000 - $190,000 • Hybrid

About The Position

As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results

Requirements

• Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics
• 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
• Relevant category experience
• Experience with patient pharmaceutical marketin
• Understands the pharmaceutical & healthcare industries
• Skilled in leading strategic planning discussions, collaboration sessions etc.
• Strong synthesis skills and analytical rigor
• Skilled in bringing new ideas to the table, leveraging data and insights, and effectively selling through these ideas to team and clients, providing rationale and research.
• Proven success selling strategic ideas and recommendations
• Skilled in developing and delivering high quality, compelling client presentations. PowerPoint and/or Keynote power user.
• Excellent communication and writing skills with the ability to clearly articulate thoughts, ideas and facts.

Responsibilities

• Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
• Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
• Champion of the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs, motivations
• Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more
• Partner with engagement strategy to ensure alignment of all creative and activation outputs
• Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration

Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Director