Senior Director, Brand & Marketing Strategy

Caliber Collision • Lewisville, TX

11d

About The Position

Service Center CSCS TX Key Responsibilities 1. Brand & Reputation Leadership Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet. Lead brand governance and protect Caliber’s reputation in partnership with PR, Corporate Communications, and senior leaders. Develop and execute Caliber’s thought leadership strategy, including executive platforms, bylined articles, speaking opportunities, and industry engagement. Translate Caliber’s purpose and values into compelling narratives that strengthen trust with external stakeholders. 2. Content & Channel Activation Direct the Content & Creative Studio to deliver high-quality campaigns, sales enablement tools, and thought leadership assets. Oversee Paid, Owned, and Earned channel strategies, ensuring content is amplified effectively across web, social, events, sponsorships, and earned media. Manage agency and partner relationships to extend capabilities and scale execution. Ensure creative and campaigns are aligned with business goals and deliver measurable results. 3. Market Strategy & Business Partnership Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust. Collaborate with Corporate Communications on internal alignment and with Talent on recruitment-related messaging, ensuring consistency across the Caliber brand. Track and analyze marketing performance metrics, industry trends, and competitor insights to inform strategy and adjust plans as needed. Manage marketing resources and budgets with a focus on efficiency, impact, and continuous improvement. Qualifications 12–15+ years of progressive marketing leadership, with at least 5 in senior brand, content, or strategy roles. Proven ability to lead lean, high-performing teams and scale impact through prioritization, partnerships, and smart resource management. Strong expertise in integrated marketing, including Paid, Owned, and Earned channels. Demonstrated success in building brand reputation, content strategy, and market-facing campaigns that drive measurable business outcomes. Strong analytical and storytelling skills, with the ability to simplify complexity into compelling narratives. Bachelor’s degree in Marketing, Business, or related field required; advanced degree or professional certifications preferred. Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. Must be eligible to work in the U.S. with no restrictions. About Caliber Founded in 1997, the Caliber portfolio of brands has grown to more than 1,600 centers nationwide and features a full range of complementary automotive services, including Caliber Collision, one of the nation's largest auto collision repair providers across more than 40 states and Caliber Auto Glass for glass repair and replacement. Caliber was recognized as the only company of its kind to make the Forbes list of "America's Best Large Employers," an honor awarded to companies with high employee satisfaction. Caliber was also the only auto service provider to receive an Inc. 2021 Best in Business gold medal in the Extra-Large Company (500+ employees) category, recognizing Caliber for going above and beyond to make a positive impact. With the purpose of Restoring the Rhythm of Your Life®, Caliber's more than 25,000 teammates are committed to getting customers back on the road safely—and back to the rhythm of their lives—every day. Dedicated to providing an outstanding customer experience, Caliber continues to rank among the highest customer satisfaction scores in the industry. Caliber is an equal opportunity employer that is committed to inclusion and diversity. Learn more about Caliber at caliber.com. At Caliber, our purpose is Restoring the Rhythm of Your Life®. It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact [email protected].

Requirements

• 12–15+ years of progressive marketing leadership, with at least 5 in senior brand, content, or strategy roles.
• Proven ability to lead lean, high-performing teams and scale impact through prioritization, partnerships, and smart resource management.
• Strong expertise in integrated marketing, including Paid, Owned, and Earned channels.
• Demonstrated success in building brand reputation, content strategy, and market-facing campaigns that drive measurable business outcomes.
• Strong analytical and storytelling skills, with the ability to simplify complexity into compelling narratives.
• Bachelor’s degree in Marketing, Business, or related field required
• Must be eligible to work in the U.S. with no restrictions.

Nice To Haves

• advanced degree or professional certifications preferred.

Responsibilities

• Brand & Reputation Leadership Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet.
• Lead brand governance and protect Caliber’s reputation in partnership with PR, Corporate Communications, and senior leaders.
• Develop and execute Caliber’s thought leadership strategy, including executive platforms, bylined articles, speaking opportunities, and industry engagement.
• Translate Caliber’s purpose and values into compelling narratives that strengthen trust with external stakeholders.
• Direct the Content & Creative Studio to deliver high-quality campaigns, sales enablement tools, and thought leadership assets.
• Oversee Paid, Owned, and Earned channel strategies, ensuring content is amplified effectively across web, social, events, sponsorships, and earned media.
• Manage agency and partner relationships to extend capabilities and scale execution.
• Ensure creative and campaigns are aligned with business goals and deliver measurable results.
• Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust.
• Collaborate with Corporate Communications on internal alignment and with Talent on recruitment-related messaging, ensuring consistency across the Caliber brand.
• Track and analyze marketing performance metrics, industry trends, and competitor insights to inform strategy and adjust plans as needed.
• Manage marketing resources and budgets with a focus on efficiency, impact, and continuous improvement.

Benefits

• Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training
• Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director