Senior Brand Creative Team Lead

Hunkemöller•Deerfield, IL

15h•Hybrid

About The Position

Leading our brand creative team, the Senior Brand Creative is a conceptual writer who turns insights into beautifully crafted campaigns. You’ll think concept-first, write with precision, and adapt tone and storytelling across platforms… from social campaigns to brand films, retail, CRM, and beyond. Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us. Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment. Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.

Requirements

Native-level English writing skills with excellent grammar, tone, and nuance.
Degree in journalism, copywriting, advertising. communications or equivalent professional experience
8+ years of experience as a copywriter in an agency or in-house brand team
A folio of work that demonstrates strong conceptual thinking, campaign development, and multi-channel execution, preferably with apparel, fashion, beauty or lifestyle brands
Proven leadership experience and ability to collaborate cross-functionally with art directors, marketing and product teams
Mastery of tone of voice with the agility to shift tone depending on channel, audience, and objective.
Deep understanding of digital, ecom and social platforms, writing content that performs
Familiarity with sustainablity language and legalities
Excellent presentation skills to craft and “sell” ideas
Detail-oriented, deadline-driven, and able to juggle multiple projects
Hybrid working, minimum 3 days per week in the office based in Hilversum, Netherlands. This is not a remote-working role.

Nice To Haves

German and/or Dutch languages are highly desirable.

Responsibilities

Lead the Brand Creative team within our in-house agency including art directors
Foster a high-performing team culture with performance management, goal setting, training, coaching, regular feedback and overseeing day-to-day tasks
Organisational planning, and overseeing the recruitment and onboarding of new team members to ensure Brand Creative is resourced for current and future needs
Mentor junior creatives and interns, overseeing freelancers and collaborating with external agencies
Strategic input for campaign briefs including proposition, key mesaging and setting the overarching campaign direction
Brainstorm 360° campaign concepts and partner with Art Directors and external agencies to develop product-led marketing campaigns and brand initiatives
Hands-on copywriting in English (and German or Dutch) for campaign narratives, scripts for video and TV, headlines, and copy across a wide range of channels including paid media, digital, social, loyalty program, in-store, and webshop.
Present concepts and copy to internal teams and stakeholders with clarity and confidence
Understand platform limitations, character counts, and the need for brevity across digital channels.
Ensure copy is concise, effective, and translatable for global markets and cultures (eg. avoid idioms and word play)
Oversee trans-creation into European languages as appropriate, and buidling a glossary of phrases and terminology for consistency
Maintain and evolve the brand’s tone of voice, ensuring consistency and quality across all consumer-facing communication.
Develop style for internal voice
Review and edit copy written by external agencies and across the wider business, to maintain voice, consistency, and creative integrity
Point of contact for copy-related questions and feedback
Own assigned projects end-to-end from concept development to final delivery
Oversee language translations and approvals process
Set-up templates and maintain master copy documents, scripts, and version control (on shared creative server)
Ensure conceptual work and art direction is reviewed with Creative Brand Director and feedback is actioned prior to sharing with stakeholders
Stay ahead of trends in culture, creativity, and technology to help keep our work fresh, relevant, and differentiated incl training of AI tools to understand and apply our brand voice