Senior Brand Copywriter

Delta Dental•United States,

5d•$72,084 - $150,995•Remote

About The Position

The Senior Brand Copywriter is a subject matter expert in brand marketing copywriting, producing sharp and unexpected copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. This Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. The Senior Brand Copywriter masters the art of the pitch, presenting creative work to internal stakeholders with clarity and confidence. They mentor junior writers, lead campaign ideation sprints and edit and polish copy concepts for presentation to creative leadership. Their copywriting reflects the brand tone and voice, messaging and content strategy and delivers memorable, audience-specific content that elevates the Delta Dental brand.

Requirements

Subject matter expert in brand marketing copywriting.
Solid marketing writing skills.
Demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy.
Experience in how content strategy informs copy.
Proof of eligibility to work in the United States must be provided if selected for hire.

Nice To Haves

Experience in translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders.
Masters the art of the pitch, presenting creative work to internal stakeholders with clarity and confidence.
Mentors junior writers.
Leads campaign ideation sprints.
Edits and polishes copy concepts for presentation to creative leadership.

Responsibilities

Producing sharp and unexpected copy designed to engage, inform and convert B2C and B2B audiences across all channels.
Developing full-scale integrated marketing campaigns including social media, email, print, video, UX, out of home, direct, and other multi-media communications.
Developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy.
Translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders.
Presenting creative work to internal stakeholders with clarity and confidence.
Mentoring junior writers.
Leading campaign ideation sprints.
Editing and polishing copy concepts for presentation to creative leadership.
Ensuring copywriting reflects the brand tone and voice, messaging and content strategy.
Delivering memorable, audience-specific content that elevates the Delta Dental brand.

Benefits

Competitive base and incentive pay
401(k) with robust matching and non-matching contributions
Rich medical & pharmacy benefits
100% employer-paid dental and vision benefits
Holistic wellbeing program with deep financial incentives
Generous paid time off plus 12 paid holidays and your birthday off
Culture of growth and learning: career development; tuition reimbursement; recognition program
Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
Social responsibility and volunteer opportunities
Employee discount program