Senior Copywriter

broadhead.•Minneapolis, MN

4d•Hybrid

About The Position

The Role You’re a prolific writer who thinks in interesting concepts and can make people care about something they probably wouldn’t otherwise care about. You know when to ask the robots for help and when to put your hands on the keys yourself. You partner with art directors, strategists, designers, and account leads to turn ideas into stories, and you can tell that story across channels, formats, and the increasingly blurry line between them. You’re as comfortable in a sandbox as you are in a Word doc.

Requirements

6+ years of agency copywriting experience across multiple channels, B2B and B2C
A portfolio that shows range, voice, and a brain behind the work, not just polish
Fluency with AI as a creative partner. You’ve used it, broken it, and learned where it helps and where it makes everything sound the same
An informed point of view on where the craft is going. You don’t fear the tools. You don’t worship them either
Demonstrated command of the mechanics: grammar, structure, rhythm, cadence. The fundamentals don’t go out of style
A curious nature: pop culture, platforms, category shifts, and the way people actually talk to each other right now
Schooling in creative writing, advertising, or a portfolio that makes the schooling question irrelevant
New business and pitch experience a plus
Small ego, strong opinions held loosely, and the organizational instincts to keep work moving when the deadline tightens
Proficient user of MacOS, Microsoft365, are comfortable with new tools and have at least one major LLM in your daily workflow
Willingness to travel as required

Responsibilities

Come up with original concepts and write the words that make them land: clear, sharp, on brand, on strategy
Work closely with art directors and other creatives, with strategists upstream, and with account and production teams downstream
Use AI tools fluently as part of your craft for ideation pressure, iteration speed, alternative angles, and voice exploration without ever outsourcing taste
Build, edit, and refine prompts the way you’d build, edit, and refine a script. Know what to ask for and what to throw out
Write across the channel mix: digital, social, print, broadcast, audio, scripts, long-form content, and whatever shows up next quarter
Present work to internal teams and clients. Take feedback like a pro and push back in a respectful way when the work is worth defending
Help your teammates get better. Set the bar by hitting it
Perform other duties as assigned to meet the changing needs of the agency