Senior Brand Content Manager

Demandbase

3d

About The Position

Demandbase is seeking a strategic, narrative-driven Senior Brand Content Manager to enhance its market presence. This role involves defining the stories that establish Demandbase as a unique and trusted voice in the AI GTM category. The ideal candidate will excel at simplifying complex technical concepts into compelling, category-defining narratives. This position bridges brand strategy and content execution, ensuring all assets, from long-form content to social media videos, consistently reflect the core brand identity. The role is crucial for positioning Demandbase as the leader in the 'AI GMT category,' collaborating with Product Marketing, Campaigns, PR, Social, and Creative teams to develop market-leading narratives that drive engagement, pipeline, and growth.

Requirements

• 8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS.
• Proven ability to craft differentiated, category-defining narratives that make complex tech sound simple and compelling.
• Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy).
• Experience leading executive thought leadership programs, including interviewing leaders and ghostwriting with a distinct, authoritative voice.
• Data-driven mindset with an understanding of how content influences pipeline and the ability to use data to refine narrative strategy.
• Exceptional project management skills, with the ability to manage multiple high-priority campaigns while maintaining quality and brand integrity.
• Ability to thrive in a fast-paced environment, demonstrating self-starter qualities, adaptability to change, and a willingness to experiment with new formats.
• Collaborative spirit, comfortable working with stakeholders across the organization, from product managers to C-suite executives.

Nice To Haves

• Experience in the marketing and sales technology industry.
• Experience working with AI tools to enhance content ideation and production workflows.
• A strong portfolio demonstrating bold, narrative-led brand campaigns.
• Experience in video production or directing creative assets.

Responsibilities

• Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives, ensuring messaging is differentiated, consistent, and emotionally resonant.
• Architect and execute a high-impact thought leadership content strategy, collaborating with executives and internal experts to transform their insights into authoritative content.
• Direct and create high-quality, high-velocity assets for global campaigns, including long-form reports, white papers, social copy, video scripts, and ad assets.
• Champion the video strategy, leading the development of brand videos, customer testimonials, and educational content.
• Oversee brand content for all channel types (web, social, email, events, sales enablement), ensuring alignment with visual and verbal identity standards and optimization for each medium.
• Collaborate with the creative studio to ensure synergy between design and copy.
• Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals.
• Establish editorial calendars, style guides, and feedback loops to ensure quality and speed, transitioning the team to a proactive, narrative-led content engine.

Benefits

• One of The Best Places To Work in the San Francisco Bay Area by Fortune
• One of the 60 Best Companies To Sell For by Selling Power
• Commitment to growing careers
• Investment in people, culture, and community

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed