Senior Booking Manager

Greenleaf Hospitality Group•Kalamazoo, MI

About The Position

The Senior Booking Manager will be responsible for leading programming and revenue-generating event acquisition for Wings Event Center and coming soon the Kalamazoo Event Center. This person is responsible for developing and executing the overall booking strategy for a 6,500-seat arena that hosts ECHL hockey, WMU hockey and basketball, concerts, comedy, family shows, sporting events, and private rentals.

Requirements

Minimum 4–6 years of progressive experience in live event booking, talent buying, or promoter relations, preferably in arenas, theatres, or multi-purpose venues.
Demonstrated experience negotiating concert and live event contracts
Strong understanding of deal structures (guarantee, vs. % split, co-promote)
Proven ability to build and maintain industry relationships
Financial acumen and experience reviewing P&Ls and settlements
Ability to thrive in a fast-paced environment with multiple priorities
Strong communication skills across departments and external partners
Must be available to work nights, weekends, and holidays as the event schedule requires
Moderate travel (up to 10%) for industry conferences, promoter meetings, and networking opportunities
Ability to lift up to 15 pounds and move throughout the arena during events

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Secure revenue-generating events including concerts, comedy shows, family entertainment, sporting events, specialty attractions, and community events
Negotiate offers, contracts, deal structures, and settlements (guarantee vs. percentage, co-promote, four-wall, rental)
Develop and execute annual programming strategy to maximize utilization and revenue
Build and maintain strong relationships with promoters, agents, managers, touring personnel, and production companies
Stay current on industry trends, artist routing patterns, and emerging content
Develop self-produced or owned event concepts in collaboration with internal departments
Develop annual booking revenue projections and programming budgets
Collaborate with Finance to analyze event P&Ls, settlement reports, and per cap performance to ensure accurate forecasting and reporting
Work closely with Marketing and the Sponsorship team to develop promotional strategies that maximize ticket sales, brand awareness and ancillary revenues.
Coordinate with Operations and Production to ensure smooth execution of all booked events
Maintain client relationships through contracting, advancing, event execution, and settlement
Attend the majority of booked events to ensure client satisfaction and operational excellence
Lead or co-chair programming and event strategy meetings
Collaborate with local community organizations and non-profits on events
Support Western Michigan University and ECHL Kalamazoo Wings tenant scheduling coordination