Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing

New York Life Insurance Co

7d•Remote

About The Position

The Senior Content Model Specialist governs, maintains, and evolves New York Life's enterprise content model — the foundational architecture powering our headless digital experiences. This role sits at the intersection of experience strategy and technical infrastructure within Experience & Digital Marketing, ensuring the model is accurate, scalable, and aligned to AI-readiness, SEO, and multi-channel publishing needs. Working closely with digital product management teams, technical engineers, content strategists, SEO and analytics partners, this individual ensures content structures support delivery at scale — and that API contracts, taxonomy frameworks, and governance protocols keep pace with a rapidly evolving digital ecosystem. As AI and delivery technologies continue to reshape how content is structured, consumed, and experienced, this role will grow in kind — making it an opportunity for a practitioner who thinks in systems and builds for what's next.

Requirements

Deep understanding of content modeling principles, structured content, and headless CMS architecture.
Proficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needs.
Familiarity with API concepts to support platform configurations and engage with engineering on API contracts and content delivery.
Experience with schema.org, structured data, and SEO best practices as they relate to content architecture.
Strong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiences.
Excellent communicator and collaborator; able to bridge technical and marketing perspectives.
Self-starter who balances strategic thinking with hands-on execution in complex, evolving environments.
Bachelor's Degree, or equivalent.
5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibility.
Demonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plus.
Proven ability to author governance frameworks, content standards, and technical documentation.
Experience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutions.

Nice To Haves

Adobe Experience Manager expertise

Responsibilities

Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions. Manage model versioning, change requests, and deprecation protocols. Establish and enforce modeling standards and naming conventions across teams.
Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer. Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements. Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions.
Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable. Align metadata standards with search and AI discoverability goals. Integrate schema.org and structured data patterns to advance AI search readiness and organic performance.
Develop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standards. Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders.
Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties.
Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model. As AI and delivery technologies continue to evolve, this role will evolve with them — expanding from foundational content model stewardship toward emerging practices in intelligent content, agentic delivery, and machine-readable experience design.