Senior Associate, Retention Strategy (Sportsbook)
About The Position
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. As a Senior Associate, Retention Strategy (Sportsbook) at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts. The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.
Requirements
- Bachelor’s degree in economics, business administration, analytics or a related field
- 3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the sports, sports betting or technology industry
- Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
- A huge passion for Sports, and an inherent understanding of what Sports fans desire
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
- Empathetic team player, accomplished at working effectively cross-functionally
- Curious and fast learner willing to dive in to consumer/industry insights and functionality
- Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
- Ability to prioritize multiple projects and reliably meet deadlines
Responsibilities
- Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
- Manage and report on promotional spend vs budgets
- Collaborate with finance on the creation of forecasts at the daily and monthly level
- Assist in the day to day promotional operations from a data driven perspective
- Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
- Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
- Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
- Analyze data and trends to find efficiencies in promotional bonusing
- Understand customer drivers and behaviors in order to create campaigns that achieve company targets
- Actively monitor the competitor landscape
- Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
- Flexible work schedule will be required, including some evenings, weekends, and occasional holidays
Benefits
- full-time employment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
