Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)

Capital One • McLean, VA

8d • $96,500 - $110,100 • Hybrid

About The Position

New to Credit is a segment within Card that seeks to expand financial access to the 50 million Americans that have limited or no credit history. We are seeking a motivated individual to help drive one of our largest acquisition channels and help take learnings from our Discover product back into the Capital One ecosystem. We’re looking for an experienced Marketing Strategist to drive acquisition marketing, including intent development, test and creative strategy, and in-market execution across multiple channels. The right candidate will have experience leading cross-functional teams and developing and executing large-scale, full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of marketing experience
• At least 2 years developing marketing test frameworks that drive results
• At least 1 year of experience in new product launch marketing or marketing product development

Nice To Haves

• Has experience leading projects in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines
• Detailed-oriented with strong prioritization skills
• Highly effective communication skills with outstanding writing and presentation abilities
• Experience with a variety of marketing channels (direct mail, digital marketing, website, etc)
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
• At least 4 years marketing experience
• At least 3 years experience driving creative strategy and optimization plans
• At least 1 year of experience in marketing Financial Services

Responsibilities

• Manage full funnel marketing initiatives, driving performance for major business intent such as limited time offerings or product refreshes
• Support direct mail acquisition efforts, ensuring unique new-to-credit audience perspective is incorporated into intent
• Develop an understanding of best practices across channels and programs.
• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.
• Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
• Translate and communicate business goals into effective creative briefs.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization

Benefits

• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level