Sr. Associate, Planning

Adelphi Group

7d•$60,000 - $65,000•Hybrid

About The Position

As Senior Associate, Planning at UM, you will support the account’s vision and strategic plan, contributing to success across work quality, client relationships, financials, and team health. You will help plan and execute media strategies that support business objectives and deliver industry-leading work. The role supports omnichannel media plan recommendations across channels such as TV, CTV, digital, audio, social, out-of-home, and emerging media. It involves developing expertise in syndicated research, planning tools, and media math; maintaining accurate tactical plan components; building relationships with clients, vendors, publishers, and internal teams; and using research and market information to develop insights and strategic points of view. Omnicom requires employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. The stated salary range is $60,000–$65,000. UM does not require candidates to have a college degree.

Requirements

Strong desire to learn and a positive attitude that complements UM’s culture.
Detail-oriented, with strong time management, organization, creative thinking, analytical, and problem-solving skills.
Ability to work effectively across functions with internal and external teams.
Strong written and verbal communication and presentation skills.

Nice To Haves

At least one year of media planning or buying experience.
Proficient knowledge of basic planning principles and media math.
Proficient working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
Ability to quickly learn proprietary tools and processes; experience with third-party market research and cloud-based collaboration tools is preferred. Examples include MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, and SharePoint.

Responsibilities

Support the creation of omnichannel media plan recommendations across TV, CTV, digital, audio, social, out-of-home, and emerging media, informed by qualitative and quantitative inputs.
Develop mastery of syndicated research sources, planning tools, and media math.
Continue developing knowledge of media planning concepts and processes, presentation, and written communication.
Develop and maintain accurate tactical media plan components, including flow charts, spreadsheets, and budget summaries.
Build and maintain working relationships with clients, vendors, publishers, and internal teams to support effective campaign creation and implementation.
Develop strategic points of view on media partner offerings and technology in relation to client objectives.
Use syndicated research to compile category trends, audience consumption, partner data, and competitive activity, and derive strategic insights to inform planning.